Sales Director (Skincare Product)
Kexing Biopharm Co.,Ltd. · São Paulo, Brazil
Responsible for the overall sales strategy and execution for Kexing Biopharm’s skincare product line (including essence water, emulsions, creams, eye creams, tone\-up creams, sheet masks, single\-dose ampoules, cleansing mousses, etc.) across all online and offline channels in the Brazilian market, with a focus on mid\-to\-high\-end positioning. This role will establish and expand the brand’s offline retail network (perfumeries, compounding pharmacies, department stores, cosmetics chains, etc.) as well as key e\-commerce and digital channels (D2C official website, e\-retailers, etc.), building a solid client network and commercial partner ecosystem. **Responsibilities** **1\.Sales Strategy:** * Formulate and execute the sales strategy for the skincare product line in Brazil, ensuring alignment with the brand’s mid\-to\-high\-end positioning. * Develop annual commercial plans and budgets for each channel and key account. * Identify growth opportunities, acquire new clients, and expand the product portfolio across all sales channels. * Continuously monitor market trends, competitor dynamics, and changes in consumer behavior. **2\. Offline Channel Management** * Establish and manage relationships with key partners, including perfumeries (e.g., Sephora, Beleza na Web, Época Cosméticos), compounding pharmacies (e.g., pharmacy networks under Ação Magistral / Coopermag systems), and department stores. * Directly oversee the development and maintenance of pharmacy channels, retail accounts, and distributor networks. * Negotiate commercial agreements, promotional activities, product assortments, and business terms. * Ensure top\-tier point\-of\-sale (POS) visual merchandising and enhance brand competitiveness in retail stores. **3\. Online Channel Management** * Formulate sales strategies for e\-commerce platforms and digital channels. * Track sell\-in, sell\-out data, and inventory levels for online key accounts. * Plan and execute promotional calendars and visibility campaigns across e\-commerce platforms. * Manage commercial partnerships with major e\-retailers and pure\-play online retailers. **Qualifications** **1\.Education \& Experience** * **Education:** Bachelor’s degree or above in Marketing, Business Administration, Economics, or a related field. An MBA or Master’s degree in Sales Management is a plus. * **Industry Experience:** 5–7\+ years of sales experience in the cosmetics, dermo\-cosmetics/active skincare, or general skincare industry. * **Leadership Experience:** Proven track record in team management and leadership. * **Channel Expertise:** Multi\-channel sales experience across pharmacies, perfumeries, distributors, and e\-commerce platforms. **2\.Professional \& Technical Skills** * **Market Knowledge:** Deep understanding of the Brazilian skincare and dermo\-cosmetics market. * **Digital Capabilities:** Hands\-on experience in e\-commerce, digital marketing, or online sales. * **E\-Commerce Fundamentals:** Solid understanding of digital channel logic, including SEO, CRM, social media, Conversion Rate Optimization (CRO), and key performance metrics across digital channels. * **Analytical Skills:** Strong analytical mindset with a data\-driven approach to decision\-making. * **Software Proficiency:** Advanced proficiency in MS Excel; experience with Power BI is a strong plus. **3\.Soft Skills** * **Leadership:** Demonstrated ability to lead, mentor, and develop team members. * **Negotiation \& Networking:** Exceptional negotiation skills and key account relationship management. * **Work Style:** Hands\-on mentality with the ability to work autonomously within a lean organizational structure. * **Drive \& Communication:** Proactive, result\-oriented, with outstanding communication and presentation skills. **4\.Language Requirements** * **Portuguese:** Native or fluent. * **English:** Intermediate level or above (preferred). **5\. Other Requirements** * Willingness and ability to travel frequently. * Must be based in **São Paulo (SP)** or its Metropolitan Area. **You will gain:** * A unique opportunity to build and lead the commercial operation of a skincare business from scratch in the Brazilian market ; * An innovative product portfolio, high\-performance positioning, targeting the mid\-to\-high\-end market ; * High autonomy, playing a core role in a rapidly evolving business environment; * A clear career development path with opportunities to advance to senior management positions . **How to Apply ：** Please send your resume to **[email protected]** , with the email subject line "Skincare Sales Director Application". Interviews will be conducted in a hybrid format (in\-person and online).