Senior Communications Manager, Spanish-Speaking South America
Airbnb · São Paulo, São Paulo, Brazil
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. **The Community You Will Join** The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word\-of\-mouth and supporting direct traffic to the site. We’re seeking an organized, passionate and versatile team contributor to support the Global Markets roadmap and support a Global Communications team that is developing year\-round campaigns to insert Airbnb into a wide range of relevant conversations. **The Difference You Will Make** This Senior Communications Manager role for Colombia, Argentina, Peru and Chile will be responsible for telling Airbnb's story, with a strong focus on growing positive brand awareness, and executing strategic communication plans in the country with support from the Regional Latam Comms team. The new hire will be working alongside a cross\-functional team from the broader Business, Marketing, Policy and Legal teams to maintain the company’s position with relevant stakeholders, supporting the company's voice on a range of topics including increasing brand awareness, driving consumer demand, government regulation, taxes and legal matters among others. This full\-time role will be based in São Paulo, Brazil. The role will report to the Communications Lead, Spanish\-Speaking South America and form part of the broader Latam Communications team. **A Typical Day** * Provide guidance and support to the Spanish\-Speaking South America business on all communications matters. * Develop a clear and thorough Policy, Corporate and Consumer communications plan and cadence for the market. * Identify proactive press opportunities in support of legislative and policy priorities (i.e. moving a bill forward, demonstrating the impact of a tax agreement, outlining our policy positions) as well as business/consumer needs (e.g. pitches involving key target audiences and expansion opportunities for the business from consumers perspective. * Manage all aspects of reactive press requests and ensure utilization of all tools available (data, industry research, host stories, etc.) to defend Airbnb’s community and brand * Develop written materials (story pitches, messaging guidelines, Q\&As, briefs, presentations, speeches, etc.) and manage approval process with stakeholders * Help prepare Airbnb spokespeople (Campaign Managers, Country Managers, Airbnb Executives, etc.) for public speaking engagements, media interviews, etc. * Develop and manage relationships with key reporters in the market. * Identify proactive press opportunities and drive national/global announcements, in support of policy, corporate and consumer communications goals. * Identify and drive executive communications opportunities * Supports local operations for the Global Consumer \& Entertainment team in Spanish\-Speaking South America for international consumer campaigns across Icons, Celebrity Hosting and Local Consumer Campaigns. * Ability to oversee creative ideation and execution for individual Icons, Consumer, Corporate and Policy Communications campaigns and act as Project Manager and Program Manage * Develops and manages individual project budget trackers. * Manages key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts. * Work effectively within a high\-performing international team with evolving priorities and rapidly changing timelines. **Your Expertise** * Bachelor’s Degree in a related field * 8\+ years of Communications/Public Relations experience, either working in an agency or in\-house * Fluency in both written and spoken English and Spanish is a must. * Expert knowledge of the region’s media environment and political landscape including public policy matters \- more specifically relating to traveling, housing, technology, and the short term rental industry. * Proven\-track record of building and activating effective communications initiatives inside a private company or PR agency. * Possesses a strong understanding of the region’s cultural trends and pop culture and has experience working with industry partners to build effective campaigns. * Understanding of celebrity/influencer marketing and local social media channels. * Experience working with and executing celebrity/influencer campaigns. * Ability to work collaboratively with multi\-functional leads in a matrix organization. * Excellent writing skills with samples to share. * Creative and strategic thinker * Passion for Airbnb and the mission of the company. * Experience working on projects in a fast\-paced environment. * Strong organizational skills and attention to detail