MEP Regional Category & Business Development Sr. Manager - LA
Stanley Black & Decker, Inc. · São Paulo, São Paulo, Brazil
**About Stanley Black \& Decker** **Come build something that matters.** It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top\-notch team of more than 50,000 diverse and high\-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK\+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. **Job Description** **Position Summary** The **Regional Category \& Business Development Sr. Manager, MEP – LAG** is responsible for defining and executing the strategic growth agenda for the MEP (Mechanical, Electrical, Plumbing) category across Latin America. This role combines category leadership with business development accountability to identify where to play, how to win, and how to scale a profitable and differentiated position in the region. The role requires a deep understanding of the MEP industry, including customer segments, channel dynamics, application needs, competitive activity, and market development opportunities, building on the current mandate for market assessment, competitive benchmarking, portfolio deployment, distributor engagement, and go\-to\-market acceleration. This position is expected to act as both a strategic architect and a hands\-on business builder. The individual will shape the regional category strategy, define investment priorities, influence product portfolio direction, drive go\-to\-market initiatives, strengthen commercial capabilities, and lead execution of a multi\-year roadmap to accelerate penetration in the MEP industry. The role requires an entrepreneurial mindset, strong commercial acumen, and the ability to translate market insight into practical actions that create growth, expand reach, and improve competitiveness across priority countries and channels. This expands the current role’s focus on phased roadmap development, category expansion, commercial enablement, and cross\-functional execution. **Key Responsibilities** * Regional Strategy and Business Development Leadership * Define and lead the regional MEP growth strategy for Latin America, establishing clear where\-to\-play and how\-to\-win choices across countries, customer segments, channels, and applications. * Develop a deep understanding of the MEP industry landscape, including market size, growth drivers, customer workflows, specification trends, channel economics, and competitive positioning, extending the current market intelligence and competitive benchmarking responsibilities. * Identify whitespace opportunities and strategic growth bets that can accelerate category penetration and long\-term market development. * Translate market insight into a clear multi\-year business development roadmap with defined priorities, milestones, and investment requirements, building on the current roadmap ownership in the role. * Market Prioritization and Industry Penetration * Assess market attractiveness by country and subsegment to prioritize the most compelling growth opportunities across Latin America, consistent with the current country\-level market assessment scope. * Determine the most attractive entry points and expansion pathways within the MEP ecosystem, including key trades, end users, specifiers, contractors, distributors, and project environments. * Build actionable market penetration strategies that improve access to target customers, strengthen channel presence, and expand participation in priority applications and projects. * Monitor industry shifts, competitors move, and customers’ needs to continuously refine strategic direction and improve win rates. * Portfolio Strategy and Category Development * Lead the regional portfolio strategy for MEP to ensure the organization has the right products, solutions, and category architecture to compete effectively in target segments. * Identify assortment gaps and define actions to strengthen the portfolio across electrical, HVAC, plumbing, and adjacent workflow opportunities, expanding on the current portfolio gap and rollout responsibilities. * Partner with global and regional stakeholders to prioritize product introductions, portfolio catch\-up actions, and category expansion initiatives aligned to market opportunity. * Help shape portfolio decisions through a business lens, balancing market demand, competitive need, speed to scale, and return on investment. * Go\-to\-Market Strategy and Commercial Activation * Develop and drive regional go\-to\-market strategies that align value propositions, route\-to\-market choices, launch plans, and commercial activation with target customer needs. * Create differentiated category messaging and selling stories for MEP applications, building on the current responsibility for category messaging and value proposition development. * Lead the design and execution of market activ