KittySpout / DoggySpout is looking for a hands\-on **CRO Lead** to join our team! You will own every conversion test across our site, landing pages, paid\-acquisition funnels, on\-site offers and post\-purchase upsells. This is an all\-in\-one role: you set the strategy and you do the work – building the backlog, briefing and QA\-ing tests, launching them and shipping the winners. We spend **$2,000,000\+ per month on Meta**, so your tests reach significance fast. We are looking to hire someone with **3–4\+ years** running CRO programs for Shopify DTC brands. The ideal candidate has deep hands\-on Intelligems experience, has built and tested paid\-acquisition funnels, and can show the data behind tests that lifted conversion rate, AOV or revenue per visitor. ### **The mission of this role** Own every conversion test on both of our brands (site, landing pages, funnels, on\-site offers and post\-purchase upsells) so each visitor is worth more every month. Success is a steady, well\-run test program that lifts conversion rate, AOV and revenue per visitor across every page, funnel and offer. ### **Who are we?** KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters and accessories. We sell across Shopify, Amazon and Chewy, and we're one of the fastest\-growing brands in the pet space – $50M\+ in annual revenue and scaling to $100M\+. We recently launched DoggySpout, expanding into an entirely new vertical and customer base. We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business. ### **What is our culture like \& who is a good fit?** Culture\-fit is our \#1 factor when hiring! We have a genuine will\-to\-win. No work is beneath us if it moves us towards our goals. We use creativity to do more with less – and quickly. We use data to make decisions and live by four core values: * **Better Everyday** – keep a live test on each brand, write down the learning from every result, and improve the test plan, QA checklist and agency process after every round. * **Speed Is King** – move from idea to live test in days, call finished tests on time, ship winners the week they win, and flag a conversion drop the same day. * **Work Smart** – AI and automation first. Use Claude to turn Clarity recordings, reviews and surveys into test ideas and draft test briefs; automate reporting and drop alerts. * **Overdeliver** – catch a conversion problem before anyone asks, bring the cause and the fix, and reuse winning patterns across both brands without being told. **If you want a stress\-free corporate 9–5 job, this isn't it.** If you want to challenge yourself and shape a fast\-growing company, work directly with the founder, and play a big role in scaling it to $100M\+... If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands\-on and active – then you've come to the right place. ### **Outcomes (what success looks like)** 90\-day targets for each outcome are agreed with you before your start date. * Conversion rate and revenue per visitor rise on both brands – measured weekly by brand (Intelligems, Shopify) * Paid\-acquisition landing pages and funnels that convert – CVR and RPV per funnel (Intelligems, Northbeam) * Continuous improvement across the website – tests live every week; winners shipped * AOV and post\-purchase upsell take rate rise – AOV (Shopify), upsell take rate (AfterSell) * No conversion drop goes unnoticed – drops caught and raised the same day ### **Key Objectives** * Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first. * Build, test and launch paid\-acquisition funnels, on\-site offers and post\-purchase upsells. * Brief, QA and launch tests every week – then call results honestly and ship the winners. * Drive measurable lifts in conversion rate, AOV and revenue per visitor. * Catch conversion drops the same day and bring the cause and the fix. * Manage our CRO agency and decide with the Head of Growth when work moves in\-house. * Report CRO KPIs weekly and run the weekly CRO \& Funnels meeting. **Requirements** * Fully remote, full\-time * Fluent in English * CRO Experience: 3–4\+ years running CRO programs for Shopify DTC brands is a must. * Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV – with the data to back it up. * Funnels: Experience building and testing paid\-acquisition funnels and landing pages. * Tools: Deep hands\-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help. * Briefing \& Agencies: Experience briefing developers and designers, and managing a CRO agency. * Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule. * Offer Sense: You know how bundles, discounts, subscriptions and upse