**About Tort Experts** At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting\-edge technology, data\-driven insights, and a commitment to transparency to disrupt the status quo. Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you. **About the role** The CRO Specialist owns the testing and optimization of our direct\-response, lead\-generation funnels, including landing pages, lead forms, qualification flows, and thank\-you pages that receive traffic from paid media across multiple platforms. This person generates split test ideas, maintains a prioritized testing calendar, and sees each test through from concept to build to readout, working closely with our media buying, creative, and dev/tech teams. They focus on conversion rate, cost\-per\-lead efficiency, and lead quality, not just raw form fills. This is a hands\-on, process\-driven role focused on experimentation velocity and measurable results. **Location:** Remote 9am to 5pm US Eastern. **What you'll do****Test ideation and hypothesis development*** Generate a steady flow of split test ideas across headlines, copy angles, layouts, form length and field order, qualification questions, CTAs, trust elements, and page speed. * Use PostHog analytics, session replays, and heatmaps, along with platform data and lead quality feedback, to identify friction points and build clear, data\-backed hypotheses. * Research competitor funnels and industry best practices to surface new testing opportunities. ### **Testing calendar and pipeline management** * Own and maintain the split test calendar/pipeline, tracking every test from idea to backlog, build, QA, live, and readout. * Prioritize tests based on expected impact, confidence, and level of effort (e.g., ICE scoring) so the highest\-value ideas ship first. * Ensure tests run long enough to reach meaningful sample sizes and avoid overlapping tests that could contaminate results. * Keep a central log of test results and findings so wins are rolled out and losses aren't repeated. ### **Conversion design** * Design every test variant end to end: layout, visual hierarchy, CTAs, color, imagery, form design, and mobile experience. * Produce build\-ready designs in Figma or similar design software (e.g., Sketch, Penpot, Framer), using AI design tools to explore options and speed up production. * Hand designs to dev/tech with clear specs: responsive behavior, states, tracking events, and acceptance criteria. * Make design decisions based on evidence (heatmaps, session replays, funnel data, competitor research, past test results), and document the rationale for each. * Keep designs consistent with our brand and claimant audience: clear, trustworthy, accessible, and mobile\-first. ### **Dev/tech coordination and implementation** * Write clear test briefs and specs for the dev/tech team, including variant details, success metrics, tracking requirements, and launch dates. * Coordinate build timelines and act as the point of contact between Marketing and dev/tech for all testing and new funnel features. * QA tests and new features before launch, confirming that pages, forms, pixels, UTMs, and lead routing/CRM integrations work correctly on desktop and mobile. * Request and help scope new features or tools that would increase testing speed or conversion performance. ### **Analysis and reporting** * Monitor key metrics including conversion rate, CPL, lead quality/qualification rate, form abandonment, and downstream conversion to signed cases. * Analyze test results with appropriate statistical rigor and deliver clear readouts with a recommendation: roll out, iterate, or kill. * Share weekly testing updates and monthly performance summaries with the Marketing team. ### **Cross\-team collaboration** * Partner with media buyers to align landing page tests with ad angles, audiences, and traffic sources. * Provide creative and copy feedback based on what's actually converting. * Work with Intake and Compliance to ensure funnel changes support lead quality and advertising/consent requirements. **Qualifications*** 3\+ years of experience in conversion rate optimization, growth marketing, or performance marketing. * Proven track record of running A/B or multivariate tests and driving measurable lifts in conve