Head AM COM Remote TAG\-5083 * Requirements * Responsibilities * Benefits * 5\+ years of experience in iGaming, with a deep understanding of online casino/sportsbook specifics, player lifecycle, and business economics; * 2\+ years of leadership experience in a CMO / Chief Retention Officer / Head of Retention / Head of CRM or comparable role, with responsibility for a team and KPIs; * Hands\-on experience building a Retention function and team from scratch, including team formation, Retention strategy development (VIP and non\-VIP), and management of bonus issuance and Bonus Cost; * Strong expertise in unit economics and analytics; Experience managing and building end\-to\-end funnels from Traffic Retention VIP* LTV, including evaluating traffic quality and jointly with Traffic scaling effective sources; * Experience developing a Retention Tech Stack and Product Roadmap, understanding of the Build / Buy / Integrate approach, and experience launching new brands/GEOs; * Strong leadership and cross\-functional collaboration skills, with the ability to drive results through Product, Tech, Traffic, BI, Country Operations, and other functions without necessarily having direct administrative authority over them. * Developing the Retention strategy for the new platform and defining the approach to managing the full player lifecycle: onboarding, activation, retention, churn prevention, and reactivation; * Building the Retention team from scratch: defining the team structure, roles, areas of responsibility, and required resources; * Ensuring product readiness for launch from a Retention perspective: CRM, player lifecycle, segmentation, promotions, bonuses, VIP, and analytics; * Developing the Bonus Policy and its economics: Bonus Cost management, segmentation and offer personalization principles, and evaluation of campaign effectiveness; * Developing the player communication and content strategy: defining channels, frequency, communication types, and personalization of communications and content across different lifecycle stages; * Defining Retention requirements for the development of the new platform and building the Retention Product Roadmap together with Product/Tech; * Identifying missing Retention tools and required external solutions based on the Build / Buy / Integrate approach; * Building the Retention analytics framework, including KPIs, cohort analysis, and an experimentation approach (hypothesis testing, A/B testing, etc.); * Automating Retention processes and building a scalable operating model that enables the launch of new products and GEOs without proportional team growth. * An exciting and challenging job in a fast\-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more; * Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success\-driven mindset is guaranteed; * Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on\-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day; * Modern corporate equipment based on macOS or Windows and additional equipment are provided; * Paid vacations, sick leave, personal event days, days off; * + ️Corporate health insurance program for your well\-being; * Referral program — enjoy cooperation with your colleagues and get a bonus; * Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences; * + ️Rewards program for mentoring and coaching colleagues; * ✈️In\-house Travel Service; * Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays; * Company events, team buildings.