Senior SEO, GEO & AEO Strategist
ArcTouch
**WANTED: Thinkers, Builders \& Dreamers** For over 15 years, ArcTouch has created lovable apps, websites, and connected experiences for world\-class companies, leading brands, and innovative startups. See some of **our work** . Since launching our first app in 2009, we’ve followed these core beliefs: * Create lovable products, the perfect blend of something useful and delightful that forges meaningful connections with users. * Be a lovable company where amazing teams of diverse individuals collaborate every day to create something we can be proud of. **ArcTouch** is a specialty studio within the award\-winning **AKQA Group** . If you're passionate about building lovable products, we want you to join us! **Know the team** ArcTouch is building a practice focused on the future of search and on how brands are discovered across traditional search engines and AI\-powered experiences. As part of this growing practice, you’ll work at the intersection of SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). You’ll help clients understand how their brands appear across Google and other search engines, as well as AI platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and Copilot. This is a highly collaborative and client\-facing role. You’ll partner with strategists, engineers, content teams, analytics professionals, and senior client stakeholders to assess digital visibility, develop practical strategies, and deliver measurable business outcomes. You’ll also play an important role in shaping ArcTouch’s evolving SEO, GEO, and AEO practice by helping develop repeatable methodologies, tools, and points of view in a rapidly changing space. **Role Expectations** As a Senior SEO, GEO \& AEO Strategist, you’ll independently lead client engagements from assessment through strategy, implementation, experimentation, and measurement. You will: * Lead SEO, GEO, and AEO engagements for clients, from initial discovery and assessment to strategic recommendations and performance measurement. * Conduct technical SEO, content, search\-intent, competitor, keyword/query, content\-gap, and AI\-readiness assessments. * Analyze how clients and competitors appear across traditional search engines and AI\-powered experiences, including citations, mentions, rankings, and competitive share of voice. * Translate complex SEO, search, and AI concepts into clear recommendations for senior stakeholders. * Develop prioritized roadmaps based on business impact, feasibility, and measurable outcomes. * Build strategies across technical SEO, content, authority, semantic search, entity optimization, and AI visibility. * Optimize content for both traditional search results and AI\-powered answers. * Help clients build topical authority through expert content, original research, thought leadership, digital PR, and authoritative mentions. * Assess whether search engines and AI systems can effectively discover, understand, retrieve, and cite client content. * Evaluate crawlability, indexing, site architecture, internal linking, technical performance, structured data, Schema.org, JSON\-LD, semantic HTML, and AI crawler accessibility. * Apply concepts such as RAG, grounding, semantic retrieval, query fan\-out, reciprocal rank fusion, context limitations, citations versus mentions, entities, and knowledge graphs to practical client recommendations. * Critically evaluate emerging GEO techniques, distinguishing proven practices from experimentation and hype. * Define and track SEO and AI\-search performance using tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and AI visibility platforms. * Measure organic performance, AI citations and mentions, brand visibility, competitive share of voice, and broader business outcomes. * Design experiments and contribute to repeatable SEO, GEO, and AEO assessments, methodologies, and tools. * Build trusted relationships with clients and confidently guide them through what to do next. What you’ll bring * Strong hands\-on SEO experience, ideally supporting complex or enterprise websites. * Deep knowledge of technical SEO, content strategy, search intent, structured data, semantic search, and authority building. * Practical understanding of GEO, AEO, AI\-powered search, RAG, retrieval, citations, entities, and knowledge graphs. * Strong experience with SEO analytics, crawling, research, and competitive intelligence tools. * Ability to independently analyze a client’s digital presence and turn findings into a clear, prioritized strategy. * Excellent client\-facing, presentation, and communication skills, including experience working with senior stakeholders. * Strong consulting skills and the ability to build trusted client relationships. * Ability to collaborate effectively with engineering, content, strategy, analytics, and marketing teams. * Excellent written and verbal English communication skills. * Strong analytical thinking, technical curiosity, a