Sr Specialist Affiliates

adidas · São Paulo, SP, BR

**São Paulo, Brazil (Alphaville)** **Hybrid Work Model \| Office in Alphaville \& Remote** **Purpose \& Overall Relevance for the Organization** As **Senior Specialist Affiliates**, you will support the growth of the adidas Brazil affiliate channel by transforming commercial opportunities into well\-executed, measurable activations. You will be responsible for the operational and tactical execution of our affiliate marketing program, the Affiliates Training Community, and the creator affiliate program for the adidas store on TikTok Shop. Your mission will be to help these programs drive incremental digital sales through strong execution, data\-based decisions, effective relationship management and scalable processes. This is a hands\-on role for someone who combines a sales\-driven and data\-driven mindset with strong organizational and interpersonal skills. You will coordinate multiple agencies, platforms, creators, partners and internal stakeholders, ensuring that commercial plans are executed effectively and that performance is closely monitored. A key focus will be supporting the launch and development of the TikTok Shop creator affiliate program in Brazil. You will help build processes that do not yet exist, test new approaches, manage operational challenges and continuously improve the program based on performance insights. Ensuring cross\-function collaboration, you will help create an affiliate ecosystem that is commercially effective, operationally reliable and fully aligned with adidas brand standards. **Key Responsibilities** TikTok Shop Creator Affiliate Program * Support the planning, launch and daily operation of the creator affiliate program for the adidas store on TikTok Shop. * Coordinate routines, timelines, deliverables and performance follow\-ups with the agency responsible for the program. * Review and validate creator recommendations based on brand fit, content quality, audience relevance and sales potential. * Develop and execute creator seeding, communication and activation plans. * Translate the brand and commercial calendar into relevant creator activations that support digital sales. * Monitor creator, content and live\-commerce performance, identifying opportunities to improve conversion and commercial results. * Use performance data to recommend optimizations across creators, content, products and activations. * Build and document operational processes to support the sustainable growth of the program. Affiliate Marketing Operations * Support the end\-to\-end operation of the affiliate marketing program in Brazil. * Maintain a close working relationship with the affiliate platform, agencies and service providers. * Implement affiliate activations according to the brand and commercial calendar. * Monitor partner compliance with program policies, including trademark usage, brand bidding and the use of coupons or vouchers. * Own the monthly sales and commission validation process across the affiliate platform and TikTok Shop creator program. * Audit transactions, investigate sales attribution or commission discrepancies, and coordinate their resolution with platforms, agencies and internal stakeholders. * Respond to operational questions and manage partner concerns with accuracy, transparency and a solution\-oriented approach. * Identify process gaps and implement improvements that strengthen operational efficiency and partner experience. Affiliates Training Community * Coordinate the operational calendar and engagement routines of the Affiliates Training Community. * Maintain a strong working relationship with the agency supporting the community, ensuring clear briefs, timelines and deliverables. * Coordinate product seeding, community communications, content follow\-up and activation results. * Support community engagement and maintain close relationships with participating partners. * Translate brand and commercial priorities into relevant community activations. * Monitor content, engagement and sales performance, identifying opportunities to improve community participation and commercial impact. Performance, Reporting and Data Analysis * Monitor the daily and monthly performance of affiliate and creator programs. * Build and maintain reports covering revenue, sales, ROAS, commissions, partner performance, creator performance and activation results. * Use Excel and Power BI dashboards to analyze performance, identify trends and support commercial decisions. * Translate data into clear, actionable insights for agencies, partners and internal stakeholders. * Identify potential performance gaps and proactively recommend corrective actions. * Support the implementation of automation and AI\-driven routines that improve operational efficiency, reporting and performance monitoring. Agency and Stakeholder Management * Coordinate multiple agencies, platforms, service providers and internal stakeholders simultaneously. * Establish clear routines, responsibilities, timelines and expected d