Communications & PR Manager (São Paulo, Brasil)

B Lab · São Paulo, São Paulo, Brazil

***Please Note:*** *B Lab is* ***not*** *working with a third party to fill this role an no part of our process requires applicants to pay fees. Applicants should only use our job board to submit an application, and will interact directly with our team during this process.* **About the Role** The **Communications \& PR Manager** owns B Lab's press office and earned media delivery, balancing proactive story pitching and thought leadership placement with reactive press response: building and holding journalist relationships, drafting and issuing statements and releases, and acting as first point of contact for incoming press inquiries across the global network. Reporting to the Director, Strategic Communications, this role shapes and delivers the earned media plan within the Director's global communications strategy, editorial standards, and crisis protocols: leading proactive pitching, owning media monitoring and insights, and preparing spokesperson briefings. The role requires sound news judgment, comfort operating under time pressure during reactive moments, and the independence to run the press office and represent B Lab publicly on non\-crisis media matters, escalating emerging reputational risk to the Director. This role is highly collaborative with strong stakeholder management skills: works with market PR leads to amplify coverage, facilitate cross\-team learning, and uplift regional news highlights; collaborates with the Digital Communications Coordinator and Copywriter to align messaging across earned, owned, and thought leadership channels; and complements Brand \& Campaigns' work through media support. Core Responsibilities **Press Office \& Media Relations \[45%]** * Oversee inbound media relations efforts, triaging and responding to press inquiries * Run proactive pitching and maintain media lists * Identify, cultivate, and maintain relationships with priority outlets, journalists, and writers to pitch for targeted coverage, in close collaboration with the Director * Pitch and place the thought leadership content, bylines, and narrative positioning that the Copywriter develops, securing earned\-media coverage for it * Feed press insights, media trends, and real\-time news judgment into B Lab's thought leadership strategy, flagging timely opportunities and emerging risks * Plan, write, and distribute proactive announcements and press releases, and maintain the press assets that support them, so B Lab's news reaches priority outlets * Lead drafting and coordination of reactive statements and press responses, aligning subject\-matter leads and regional teams on the position and escalating emerging reputational risk to the Director **Writing \& Speaker Support \[25%]** * Ghostwrite op\-eds, keynote speeches, and talking points for speaking engagements * Manage delivery of inbound requests, including scheduling and event briefings * Maintain a standing library of core narrative assets and pre\-approved talking points that can be quickly adapted for reactive or fast\-turnaround speaking and media opportunities * Serve as the media point of contact for global initiatives and events (e.g., Climate Week, B Corp Month), coordinating with Strategic Partnerships, Policy, and Community teams * Copyedit and align communications and content produced by colleagues with key messaging and editorial standards in collaboration with the Copywriter **Cross\-Network PR Coordination \[20%]** * Chair the PR \& Thought Leadership Working Group (or equivalent circle), managing cross\-region and market press office coordination * Report to the Director on shared global objectives and cross\-regional PR alignment * Collaborate with the Digital Communications Coordinator and Copywriter to align messaging across earned, owned, and thought leadership channels * Work collaboratively with regional and market PR leads to amplify broader movement coverage, facilitate cross\-team learning, and uplift regional news highlights **Media Monitoring \& Insights \[10%]** * Lead exploration of media monitoring software as part of the digital infrastructure project, including requirements gathering, product assessment, and vendor selection * Manage press subscriptions and monitoring tools, and maintain coverage trackers * Review and leverage media coverage insights to identify potential partnerships and opportunities to amplify B Lab's message and establish thought leadership in new spaces Major Objectives/Project for the role in the first 6\-12 months * Stand up press office operations: Establish triage for global media inquiries, build the journalist database and media list, and lead selection and implementation of a media monitoring tool. * Take over the PR \& Thought Leadership Working Group: Transition the chair from the Director, establish cadence and shared objectives with regional and market PR leads. * Land first executive writing deliverables: Ghostwrite and place 2\-3 op\-eds or keynote pieces for the Executive Team, and stand up