**KOL \& Influencer Marketing Manager** **About the Role** We are looking for a **KOL \& Influencer Marketing Manager** to lead INFINIX's influencer marketing strategy and strengthen brand visibility, engagement and commercial performance through strategic partnerships with **Key Opinion Leaders (KOLs), influencers and content creators** . This role will be responsible for planning, developing and executing influencer marketing campaigns from end to end — including **KOL identification, selection, negotiation, briefing, content production, publication, performance analysis and optimization** . As part of the Marketing team, the position will work closely with Brand, Social Media, E\-commerce, Creative, Media and external agencies to ensure that influencer campaigns are strategically aligned with INFINIX's brand objectives and generate measurable results. The ideal candidate combines **strong influencer marketing expertise, strategic campaign management, negotiation skills and a data\-driven mindset** , with a strong understanding of TikTok, Instagram, YouTube and the creator economy. **Key Responsibilities** ***Influencer \& KOL Strategy*** * Develop and execute **influencer/KOL marketing strategies** aligned with INFINIX's brand, product and business objectives. * Identify emerging trends, creators, content formats and opportunities within the Brazilian creator ecosystem. * Define appropriate KOL profiles, content formats, platforms and campaign approaches according to each campaign objective. * Build and maintain a strong network of influencers, KOLs and content creators relevant to INFINIX's target audience. ***KOL Management \& Partnerships*** * Identify, evaluate, negotiate and onboard **KOLs, influencers and content creators** . * Manage influencer partnerships **end\-to\-end** , from initial contact and negotiation to briefing, content production, publication and post\-campaign evaluation. * Negotiate fees, deliverables, usage rights, exclusivity and campaign terms with creators and agencies. * Maintain strong long\-term relationships with key creators and strategic partners. * Manage external agencies, suppliers and other partners involved in influencer campaigns. ***Campaign Management*** * Plan and execute **large\-scale influencer marketing campaigns** across TikTok, Instagram, YouTube, e\-commerce and other relevant channels. * Develop campaign concepts, timelines, budgets, deliverables and creator plans. * Prepare clear and detailed **influencer/KOL briefs** , ensuring alignment on key messages, creative direction, deliverables and deadlines. * Coordinate with Creative, Social Media, E\-commerce, Media and other internal teams to ensure integrated campaign execution. * Monitor the entire content production process, including **shooting, recording, editing, approvals and publication** . * Ensure content quality, brand consistency and compliance with campaign requirements. ***Performance \& Analytics*** * Monitor and analyze influencer campaign performance, including: * Reach * Engagement * Views * Engagement rate * Conversion rate * ROI * GMV * Sales contribution * Evaluate individual KOL performance and identify high\-performing creators and content formats. * Develop data\-driven recommendations to optimize campaigns and improve future creator selection. * Monitor campaign performance in real time and make adjustments when necessary. * Prepare periodic performance reports and executive presentations for local leadership and HQ. **E\-commerce \& Commercial Impact** * Work closely with the E\-commerce and Sales teams to connect influencer campaigns with **traffic, conversion and sales objectives** . * Develop creator strategies that support product launches, promotional campaigns and e\-commerce initiatives. * Explore opportunities involving **TikTok Shop, affiliate programs, live streaming and creator\-driven commerce** . * Evaluate influencer contribution not only in terms of awareness and engagement, but also **commercial performance and GMV** . **Qualifications \& Requirements** * Bachelor's degree in **Marketing, Communications, Advertising, Business Administration or a related field** . * **3–5\+ years of experience in Influencer Marketing, KOL Marketing, Creator Marketing Digital Campaign Management** . * Proven experience managing influencer/KOL campaigns from strategy through execution and performance analysis. * Strong experience with **TikTok, Instagram and YouTube** and a solid understanding of the creator economy. * Experience identifying, negotiating with and managing influencers and content creators. * Strong understanding of digital marketing, social media trends and influencer marketing strategies. * Strong analytical skills and experience working with **campaign KPIs, ROI, engagement, conversion and/or GMV** . * Strong project management skills, with the ability to manage multiple campaigns, creators, agencies and deadlines simultaneously. * Excellent negotiation, communication