Brand Strategy Manager

BlueFocus · São Paulo, Brazil

**Key Responsibilities** 1. Develop and implement brand strategies tailored to the Brazilian market, ensuring alignment with global brand positioning. 2. Lead the planning and execution of offline brand activations, including events, pop\-ups, and experiential marketing. 3. Manage TV campaign development, media planning, and execution in partnership with local TVs and internal teams. 4. Identify, negotiate, and manage sponsorship opportunities that enhance brand visibility and equity. 5. Oversee end\-to\-end brand execution across multiple channels (TV, events, sponsorships, OOH, digital integration, etc). 6. Conduct market research and consumer insights analysis to inform brand strategy and campaign development. 7. Collaborate with creative, media, and cross\-functional teams to ensure consistent brand messaging and execution excellence. 8. Monitor and report on brand performance, campaign ROI, and market trends. 9. Build and maintain relationships with local partners, agencies, and media vendors. **Requirements** 1. 5\+ years of experience in brand strategy, marketing, or brand management, with a strong focus on the Brazilian market. 2. Deep understanding of Brazilian consumer behavior, media consumption, and cultural nuances. 3. Strong project management skills with the ability to manage multiple campaigns simultaneously. 4. Excellent communication and negotiation skills in Portuguese and English (Spanish is a plus). 5. Experience working with agencies, media partners, and cross\-functional teams. 6. Data\-driven mindset with the ability to measure and optimize brand performance. 7. Ability to thrive in a fast\-paced, dynamic environment. 8. Proven hands\-on experience in: * Offline events \& activations * TV campaign execution * Sponsorship management * Integrated brand executions.