**Location:** Remote — open to candidates based in the Greater São Paulo area **Contract Type:** CLT **Start date:** October (candidates able to start with approximately 2 weeks' notice are preferred) **About the Role** We're hiring a skilled, curious writer and editor who is deeply attuned to their audience to help shape trustworthy content for parents and expecting parents. You'll take ownership of content from initial concept through publishing and continuous improvement, collaborating with health experts, SEO specialists, product teams, growth teams, and fellow editorial staff. **What You'll Do** * Develop story ideas, conduct research, write, edit, publish, and update accessible content covering pregnancy, parenting, and adjacent life stages * Turn expert insights and complicated subject matter into warm, easy\-to\-understand writing while preserving accuracy and depth * Uphold and improve standards around sourcing, verification, expert review, tone of voice, accessibility, and error correction * Use search optimization principles and audience data to guide topic choices, content outlines, headlines, formatting, and internal linking * Work alongside medical experts and specialists to prepare drafts for review and integrate their input accurately * Apply AI\-assisted tools thoughtfully in parts of the workflow, while personally verifying accuracy, originality, quality, and tone * Keep the content management system organized, with accurate metadata, working links, categorization, and general upkeep * Track content performance and audience input to suggest revisions, new topics, format experiments, or retiring outdated pieces * Partner with adjacent teams on shared initiatives, ensuring editorial standards remain intact throughout * Juggle several projects and deadlines at once, with clear communication, care for detail, and personal accountability **What You'll Bring** * At least 4 years of professional experience writing and editing for digital publications, health content, parenting, lifestyle, or similar fields * Fluent written and spoken English * A solid body of work showing accurate, engaging, reader\-focused explanatory or service\-style writing * Familiarity with SEO principles, content platforms, analytics tools, and optimizing content over time * Strong skills in research, interviewing sources, fact\-checking, line editing, and reshaping content structure * Good judgment navigating sensitive subjects related to health, family dynamics, identity, or major life transitions * Ease working with subject\-matter experts and incorporating feedback from medical, legal, editorial, or audience sources * An interest in responsible use of AI tools alongside a strong commitment to original work and independent fact\-checking * Based in the Greater São Paulo area, with availability to start in October or early November