Insights Manager SCA&C – South, Central America and Caribbean
Brown-Forman · São Paulo, SP, BR
* ### **Nothing Better in the Market** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown\-Forman. Being a part of Brown\-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. * ### **Total Rewards** At Brown\-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short\- and long\-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn. * ### **Learning is at the heart of our culture** We create an environment that nurtures and prioritizes continuous learning. At Brown\-Forman, you are empowered to take charge of your own development with a variety of customized, award\-winning programs available for every step of your career journey. **Meaningful Work from Day One:** This strategic role in one of Brown Forman's most prominent markets globally will act as the leader for big, profit\-driving consumer ideas, inspiring brand teams and senior leadership by understanding what matters to consumers and delivering insights that unlock significant brand and business growth. Under the guidance of the Marketing Director SCA\&C and working closely with the Director Insights \- Americas, PUB Commercial Director and the Global Brands team, the role holder will be a strategic ‘thought partner’ in the development and identification of regional business growth opportunities. The role will provide brand teams with actionable business and resource allocation direction, as well as opportunities, insightful consumer understanding, strategy recommendations, research implementation, and analysis. The role will assist the Marketing, Trade Marketing and Commercial team in informing and influencing portfolio, business growth and innovation strategy. The person will understand the power of insights and creativity, acting as a strategic thought leader in the development and evaluation of the brand\-building and innovation agenda. The person will manage research, co\-lead the brand plan cycle, and help identify compelling insights and use them to help develop inspired solutions to business issues and opportunities. They will be a champion of their role as well as a representative of the Brown\-Forman Insights function in and outside Brown\-Forman. Main goal is to establish an Insights baseline across SCA\&C markets with deeper consumer understanding in priority markets. **What You Can Expect:** **Strategic Planning and Insight Development** * Interrogation of macro consumer data sources to uncover relevant trends \- IWSR, Nielsen IQ, Euromonitor. * Development of brand situation analysis, based on robust, holistic consumer and business understanding. * Collaborate with local brand teams in the development of short\- and long\-term brand building strategies by performing analyses, drawing conclusions and preparing recommendations, including setting up consumer\-led KPIs as appropriate. * Supports the brand planning process by providing insightful inputs across brands in key markets, bringing expertise to the table as the voice of the consumer. * Applies the Consumer Demand Segmentation framework to ideation, marketing briefs, and measurement to enable sharp growth choices. **Base Business Understanding** * Cooperate with commercial finance to identify relevant and actionable opportunities in the business. * Co\-responsible for influencing A\&P spending according to Marketing strategy \- geographically and investment posture. * Provide monthly analysis of the status of our base business, combining the sources of information available. * Evaluate current and recommend new sources of information to support the business strategy. **Consumer knowledge development** * Identifies and prioritizes gaps in knowledge and understanding to inform development of research plans that meet needs. Recommends qualitative and quantitative methodologies against these needs, driving actionable insight. * Answers data, research and insight queries, drawing on ability to manipulate databases, using continuous and ad hoc data sources, interpretation of qual and quant data and the ability to convert this into real information. * Analyses and interprets the Brand Health Monitor and other data to help assess brands’ position in the market and unravel new insights. * Utilizes all other available sources to identify relevant consumer trends and behaviors and synthesize with other learning eg. IWSR, Euromonitor, TGI, and other data sources available. **Opportunity Identification** * Systematically mines existing data to identify insights, gaps, issues, opportunities and actionable insights for the region. * Actively seeks new ‘discoveries’ from a wider