SEO Senior Analyst– [English Speakers Mandatory]
Chili · São Paulo, São Paulo, Brazil
Chili Digital is a performance\-driven digital marketing agency operating across Latin America. We specialize in SEO, paid media, conversion rate optimization (CRO), and data\-driven marketing strategies that maximize return on investment. Our approach is rooted in technical expertise and analytics, ensuring brands achieve sustainable growth through measurable results. We are committed to fostering homegrown talent and helping the best companies in our region compete on a global scale while supporting international brands in thriving across Latin America. Why Join Us? Joining Chili Digital is an exciting opportunity if you're looking for: * Full Ownership: Take ownership of SEO strategies and campaign performance, from planning and prioritization to execution and optimization, with significant autonomy and client\-facing responsibility. * Process \& Performance Culture: We believe results come from process. You’ll be backed by frameworks, tools, and data to deliver consistently and identify opportunities for continuous improvement. * Cross\-Functional Collaboration: Work closely with Content, Paid Media, BI, and other teams to build integrated performance strategies and deliver stronger results for clients. * Leadership \& Growth: As a Coordinator, you’ll play an important role in supporting the development of SEO Analysts and Juniors, improving processes, and raising the quality and consistency of our SEO delivery. * Growth \& Recognition: At Chili, your impact is visible. You’ll be supported in career development, upskilling, and gaining visibility for your achievements. **About The Role** We’re seeking an experienced and highly organized **SEO Coordinator** to oversee SEO strategies and delivery across a portfolio of clients. This role combines **SEO expertise, strategic thinking, campaign coordination, client management, and team leadership** . You will be responsible for ensuring that SEO campaigns are strategically aligned with client objectives, that deliverables are executed to a high standard, and that the team consistently meets deadlines and performance expectations. You will oversee the full SEO lifecycle, including strategy development, keyword research, technical and content audits, competitor analysis, content and off\-page strategies, implementation follow\-up, performance analysis, and reporting. You will also support and guide SEO Analysts and Junior team members, reviewing deliverables, helping prioritize work, identifying bottlenecks, and ensuring Chili’s SEO standards are consistently applied. Campaigns and task delivery must be managed through our internal CRM/task management system, with strong documentation, tracking, and accountability expected throughout the process. This is a **remote, client\-facing role** requiring strong communication skills, strategic thinking, and the ability to manage multiple accounts and priorities independently. SEO Strategy \& Campaign Coordination * SEO Strategy: Develop and coordinate SEO strategies based on business objectives, organic performance, competitive landscape, and growth opportunities. * Campaign Planning: Define priorities, timelines, deliverables, and SEO initiatives across multiple client accounts. * Keyword Research: Conduct and/or oversee intent\-based keyword research, clustering, funnel alignment, and opportunity analysis. * Content Strategy: Develop SEO content strategies and review blog briefs, landing page recommendations, and content plans to ensure alignment with search intent and business objectives. * Technical SEO: Lead and/or review technical SEO audits, identify critical issues, prioritize recommendations, and coordinate implementation with developers and other stakeholders. * Off\-Page Strategy: Define and oversee backlink and off\-page strategies, including domain targeting, link opportunities, and quality assessment. * Competitor Analysis: Conduct SERP analysis, competitor benchmarking, content gap analysis, and identify opportunities to improve organic visibility. * Implementation Follow\-Up: Coordinate with Content, Development, and other teams to ensure SEO recommendations are implemented correctly and within agreed timelines. Team Coordination \& Quality Control * Task Coordination: Monitor SEO deliverables, deadlines, priorities, and workload across assigned accounts. * Quality Assurance: Review SEO deliverables produced by Analysts and Junior team members, ensuring they meet Chili’s standards before being delivered to clients. * Team Support: Provide technical and strategic guidance to SEO Analysts and Juniors, helping them solve problems and improve their execution. * Prioritization: Identify bottlenecks, overdue activities, and high\-impact opportunities, ensuring the team focuses on the work that can generate the greatest business impact. * Knowledge Sharing: Contribute to internal SEO processes, documentation, training materials, and best practices. * Performance Follow\-Up: Support the development and performa