Marketing Manager - Performance Marketing & Patient Growth
Medstation · São Paulo, São Paulo, Brazil
**Role Summary** You will own the entire patient acquisition engine for Medstation. Your \#1 job is to generate qualified, low\-cost leads and convert them into booked and shown new patient visits across 7 clinics. You will manage Google Ads and Meta Ads daily, optimize our 7 Google Business Profiles, manage landing pages and call tracking, and work directly with the Front Desk Operations Manager to ensure leads are contacted in \ 4\.7 stars. Manage directory listings. • 4\. Lead Follow\-Up \& Sales Alignment: Build SLA with Front Desk team: speed\-to\-lead \ Contacted \-\> Booked \-\> Showed \-\> Retained. Identify drop\-off and fix it with front desk manager. Own the nurture: SMS, email, and retargeting sequences. 5\. Analytics, Reporting \& Budget: Own marketing dashboard in Looker Studio: Spend, CPL, Cost per Booked, Cost per Showed, New Patients, CAC, LTV. Report weekly to Owner: what spent, what worked, what to kill, what to scale. Manage monthly budget of $80k\-$150k with goal to improve CPL 10% QoQ. 6\. Creative \& Content Direction: Direct designer and video editor: 10\+ new ad creatives per week (UGC, doctor\-led, testimonial, before/after educational). Write high\-converting ad copy in English and Spanish. Brief shoots at clinics. Ensure all creative is HIPAA\-compliant (no PHI in ads). 7\. Growth Experiments: Test new channels: TikTok Ads, Nextdoor, employer partnerships, community events, influencer micro\-local. Propose 2 growth experiments per month **KPIs You Will Own** • Cost Per Lead (CPL) by clinic and by channel (Google vs Meta) • Cost Per New Patient Booked \& Cost Per New Patient Showed • New Patients / Month per clinic (Goal: \+12\-15% YoY) • Lead\-to\-Book Rate \>60%, Book\-to\-Show Rate \>75%, Speed\-to\-Lead \ 12% conversion rate and call tracking live • Reduced CPL by 20\-30% while increasing new patient volume across 7 clinics • Live dashboard: Owner can see Spend \-\> Leads \-\> Booked \-\> Showed by clinic in real\-time • Speed\-to\-lead SLA with front desk enforced: 90%\+ leads contacted in \<5 minutes **Tools You'll Use** Google Ads, Local Services Ads, Meta Ads Manager, TikTok Ads, GA4, GTM, Looker Studio, Google Business Profile, CallRail / WhatConverts, GoHighLevel, WordPress, Canva/Figma, Asana/Slack * Medstation is a high\-growth primary care group with 7 locations across South Florida. We invest heavily in patient acquisition to keep our providers full and our communities healthy. Unlike most clinics, we run like a performance company: every dollar is tracked from ad click to booked visit to retained patient. We are looking for a Marketing Manager who lives in Ads Manager and Google Ads, obsesses over CPL and show\-rate, and can turn ad spend into new patients every single day