Social Media Strategist

The Darl · Remoto, BR

WHY YOU'LL LOVE THIS ROLE U.S. Pacific Time Schedule Paid in USD Fully remote work from anywhere in your country, consistent schedule aligned with U.S. Pacific Time, direct collaboration with U.S.\-based clients, hands\-on opportunity to build and scale multi\-channel social strategies, and a collaborative environment where your creativity, analytical skills, and content mastery drive real brand growth. ROLE OVERVIEW Are you a creative yet analytical digital marketer who knows how to craft compelling content strategies that resonate across social channels? Do you enjoy translating audience insights into engaging campaigns and working closely with clients? As our Social Media Strategist, you will develop, plan, and execute high\-impact social media roadmaps, working directly with content creators and U.S.\-based clients to maximize engagement, brand presence, and performance. KEY RESPONSIBILITIES Campaign Strategy \& Content Planning: Develop comprehensive social media content calendars, campaign strategies, and audience engagement plans across platforms (LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Meta). Content Creation Oversight \& Ideation: Brainstorm innovative visual/video concepts, write compelling post copy, and collaborate closely with designers and video editors to bring ideas to life. Client \& Stakeholder Communication: Participate in strategic calls with U.S.\-based clients to present content roadmaps, monthly performance summaries, and tactical recommendations. Performance Analytics \& Reporting: Monitor key performance indicators (engagement rate, reach, click through rates, follower growth), generating actionable insights to continuously optimize strategy. Community \& Trend Monitoring: Stay ahead of social media trends, algorithm updates, viral formats, and industry conversations to keep brand content relevant and competitive. Quality Control \& Publishing: Schedule, publish, and perform thorough quality assurance (QA) on all social media assets, ensuring strict adherence to brand guidelines and tone. REQUIREMENTS \& QUALIFICATIONS Proven Experience: 2–4 years of experience as a Social Media Strategist, Digital Content Planner, or similar role in a marketing agency or dynamic digital brand. Advanced English Proficiency: Professional written and spoken English fluency, with confidence participating in active calls and discussions with U.S.\-based clients. Tooling \& Analytics Expertise: Hands\-on experience with social media management platforms (Sprout Social, Hootsuite, Buffer, Meta Business Suite) and project management tools (Notion, Airtable, Monday, or Asana). Creative \& Tactical Knowledge: Strong understanding of platform algorithms, short\-form video strategies (Reels/TikTok/Shorts), and basic paid social boosting mechanics. Core Competencies: Excellent copy editing skills, strong analytical mindset, exceptional organization, and a proactive problem\-solving attitude. ROLE DETAILS Employment Type Full\-time Schedule Mon–Fri, 8:30 a.m. – 4:30 p.m. PT (U.S. Pacific Time) Location 100% Remote Compensation: 750$ \- 950$ Job Type: Full\-time Pay: R$3,800\.00 \- R$4,500\.00 per hour Expected hours: 40\.0 per week Work Location: Remote