Social Media Manager | Digital Marketing Agency, Building Materials
Venveo
**Type:** Full\-time 40 hrs **Location:** Remote. Candidate must reside within 1–2 hours of US Eastern Time **Background:** Prior digital agency experience req **About Us** We’re a fast\-paced, full\-stack digital marketing agency helping **Building Products Manufacturing** brands grow online, with teams that bring the industry knowledge, expertise and skills needed to help our clients get seen, get booked and stay top of mind. **The Role** The Social Media Manager is responsible for owning the social media execution for an assigned portfolio of clients. This role is responsible for bringing each client’s social media strategy to life through thoughtful content development, calendar planning, publishing, engagement, and ongoing optimization. The Social Media Manager serves as the day\-to\-day owner of social media execution for their client portfolio. They develop social media calendars and content based on each client’s strategy, brand voice, audience, and business goals, and work closely with the Executive Strategist (ES), who owns the overall client relationship and provides strategic direction and final approval of social media calendars and content. A successful candidate will bring strong writing and editing skills, excellent attention to detail, sound professional judgment, creativity, and the ability to independently manage multiple client portfolios. They should stay current on social media trends, platforms, tools, and best practices and be able to translate strategy into engaging, effective social content. This person should be comfortable working independently, taking ownership of their work, managing competing priorities, and proactively identifying opportunities to improve social performance for their clients. RESPONSIBILITIES **Strategy \& Content Development** * Execute social media strategy for each client to meet or exceed defined goals for follower growth, engagement, awareness, and web traffic * Develop social media calendars based on client strategy, audience, brand voice, and business goals, and work with the Executive Strategist to obtain final approval * Research current benchmark trends, audience preferences, and relevant industry topics to inform social media content and strategy * Research relevant third\-party content to share across our clients’ social media platforms * Own the creation and publishing of relevant, original, high\-quality social media content for assigned clients **Social Media Execution \& Publishing** * Upload social media copy into an automated scheduler and ensure all scheduled content successfully gets posted * Ensure consistent scheduling and execution across all assigned social media calendars * Monitor trends in social media tools, applications, channels, design, and strategy * Stay up\-to\-date with current technologies, platforms, and trends in social media, design tools, and applications **Community Management \& Brand Representation** * Become an advocate for the client in social media spaces by engaging in relevant dialogues and answering questions where appropriate * Build relationships with followers to create an engaging, authentic, human\-touch experience across all social media profiles * Regularly engage with followers and follow relevant profiles to support audience growth and engagement * Communicate with followers, respond to queries in a timely manner, and monitor customer reviews **Performance, Collaboration \& Client Delivery** * Collaborate with the Executive Strategist to ensure social media content is aligned with the client’s overall strategy and brand consistency * Assist in creating additional social media reporting and/or social media audits for existing or potential clients REQUIRED SKILLS/ABILITIES * 3\+ years of experience in digital marketing and/or social media marketing * Ability to write in multiple brand voices and accurately represent each brand’s persona and voice through all social media interactions (posting, commenting, engaging, responding, choice of third\-party content, etc.) * Proven ability to create engaging content and build an authentically engaged audience with the end goal of building brand value and growing awareness * Understanding of how to create engaging, authentic social media posts and content * Experience engaging organically and naturally with followers and influencers online in real time and in brand voice * Excellent copywriting and editing skills * In\-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.), and how each platform can be deployed in different scenarios * Excellent communication skills * Strong analytical and multitasking skills * Is a team player * Proven ability to manage online reputation * Demonstrates good technical understanding and can quickly learn new tools * Ability to work independently and take ownership of assigned client portfolios PREFERRED EXPERIENCE * Proficient in social med