About Anker Innovations Anker Innovations is a global leader in consumer technology, home to beloved brands including Anker, eufy, soundcore, Nebula, and AnkerMake. Driven by the mission to *"charge the possibilities through extreme innovation,"* we build products that millions of consumers love worldwide. We're scaling our Latin America operations and are looking for a **Senior PR \& Communications Manager** to build and lead Anker's communications function in Brazil. About the Role As Senior PR \& Communications Manager, you'll own Anker's brand communications strategy for Brazil — shaping how we show up in media, with creators, and with consumers. Reporting to the regional marketing leader, you'll build the communications playbook from the ground up, lead a team, and be the trusted advisor on reputation, storytelling, and public affairs in the market. Key Responsibilities **Communications Strategy \& Leadership** * Define and own the Brazil PR \& communications strategy, aligned with regional business and global brand objectives * Build, mentor, and lead the communications team and agency network as the function scales **Media \& Influencer Relations** * Cultivate senior relationships across Brazilian tech, business, and lifestyle media (e.g., TecMundo, Canaltech, Olhar Digital, Exame, Valor, Folha) * Oversee media strategy, product reviews, and KOL/influencer programs at scale **Brand Storytelling \& Campaigns** * Lead integrated PR and communications campaigns for major product launches, brand moments, and partnerships * Partner with regional marketing and global communications to ensure consistent, locally resonant messaging **Corporate Communications \& Reputation** * Serve as the market's reputation lead, owning corporate communications, crisis/issues management, and public affairs * Advise leadership on communications implications of business decisions and regulatory/public sentiment **Performance \& Governance** * Establish KPIs, measurement, and reporting to demonstrate PR impact on awareness and brand equity * Manage the communications budget, agency selection, and vendor governance What We're Looking For * 5\+ years of experience in PR, corporate communications, or agency leadership, with a track record of building brand reputation in Brazil * **Native Portuguese** with fluent business English (to align with regional and global leadership) * Deep media and KOL relationships across Brazilian tech, business, and consumer media * Proven ability to lead teams and agencies, manage budgets, and deliver at scale * Experience in crisis communications and issues management * Background in consumer electronics, technology, or lifestyle brands is strongly preferred * Excellent storytelling, presentation, and executive\-communication skills Nice to Have * Experience launching a brand or category in a new market * Public affairs / government relations exposure * Fluency in Spanish * Understanding of Brazil's retail and e\-commerce media landscape