Marketing Specialist - GB Online
Gracie Barra Jiu-Jitsu Global
Marketing Specialist — GB Online **About The Role** **Gracie Barra Online** is **Gracie Barra** 's direct\-to\-consumer subscription business, serving separate English and Portuguese storefronts. Because trial conversion is already strong, our priority is growing qualified demand — while protecting that conversion and increasing paid subscribers, both monthly and annual. We're looking for a **Marketing Specialist** who is a hands\-on growth operator: someone who can build acquisition funnels, run Uscreen segmentation and lifecycle campaigns, and independently design the Canva creative that brings those campaigns to life. This is not a general social media role, and it's not a role where finished artwork is handed to you — you build the campaign and the artwork behind it. This role is ideal for someone who is equal parts strategic and hands\-on: comfortable owning a full\-funnel number, and just as comfortable opening Canva and producing the ad, email, or landing page that moves that number. **Your Mission** Build a reliable acquisition engine that creates more qualified demand for **GB Online** and converts that demand into paid, engaged, and retained subscribers across both storefronts — treating creative production, campaign execution, and lifecycle follow\-through as one connected job, not separate tasks. **Key Responsibilities** * Build and manage acquisition funnels, landing pages, and campaigns for both the English and Portuguese storefronts, working to full month\-specific trial goals. * Protect and improve trial\-to\-paid conversion through Uscreen segmentation, automations, checkout messaging, and offer testing. * Build onboarding, engagement, retention, win\-back, and annual\-plan upgrade campaigns entirely inside Uscreen. * Independently create all day\-to\-day campaign artwork in Canva — ads, email graphics, landing pages, thumbnails, and promotional assets. There is no dedicated designer; finished artwork will not be supplied. * Turn source video, images, and curriculum details from the Content Coordinator into finished, coordinated marketing campaigns. * Maintain the storefront scorecard using Uscreen's dashboards and exports, and manage priorities, goals, and milestones in Ninety.io. * Adapt (not just translate) campaigns, copy, and offers for the English and Portuguese audiences, tracking results separately by storefront and currency. **Requirements** **Experience** * 2\+ years of hands\-on marketing experience in a digital subscription, membership, or D2C business, including funnel building, landing pages, and conversion optimization. Trial\-based subscription experience is preferred. * Direct experience with segmentation, campaign, lifecycle email, and push\-notification tools; Uscreen experience is preferred. * Demonstrated, portfolio\-level experience independently designing marketing creative in Canva — this is required, not a nice\-to\-have, since there is no dedicated designer on the team. **Skills** * Clear, simple copywriting for email, landing pages, offers, and calls to action. * Comfort with subscription metrics: trial cohorts, conversion rates, UTMs, and basic revenue math. * Strong project management, QA, and organization across several simultaneous campaigns; Ninety.io experience preferred. * Professional English communication required; professional working Portuguese strongly preferred. **Preferred** * Working knowledge of Jiu\-Jitsu and the Gracie Barra Method; twice\-weekly product immersion is expected where practical. **How Your Success Will Be Measured** **KPI What It Tracks** **Storefront trial goals** **Full monthly trial goal per storefront (matched historical month \+ approved increment), reported by monthly and annual\-app trial starts** **Trial conversion rate** **Converted eligible trials ÷ resolved trial cohort — target \~60% English, \~65% Portuguese** **Annual website acquisitions** **No\-trial annual purchases, tracked and grown separately from trial totals** **All new subscription starts** **Total first\-time subscribers per month across trial and no\-trial paths** **New subscription revenue** **Net collected revenue from new subscription starts, by storefront and currency** **Paid retention / voluntary churn** **Subscriber retention and cancellations by cohort, storefront, and plan** **Execution reliability** **On\-time completion of Ninety.io goals and campaign milestones, with tracking and follow\-up** *The internal job description details full KPI definitions, targets, and reporting cadence.* **Why Join GB Online** * Real ownership of the growth engine for a global subscription brand, with clear goals and a defined scorecard. * Direct line of sight from your campaigns and creative work to subscriber growth and revenue. * A role built for someone who wants to build things, test fast, and see their work drive real numbers. * Be part of a mission\-driven, globally respected Jiu\-Jitsu organization. * Please! Send us your resumé/curriculum and cover letter in