**About BetBoom** BetBoom is a leading online gaming platform with a strong and growing presence in Latin America. Authorized by the Brazilian government to operate in the country, BetBoom is at the forefront of the region’s thriving iGaming industry, offering an exceptional portfolio of sports betting, casino games, and live gaming experiences tailored to local markets. Our commitment to innovation, responsible gaming, and customer satisfaction drives us to deliver world\-class entertainment while upholding our core values of integrity and excellence. With a dedicated focus on LATAM, BetBoom is proud to contribute to the region’s vibrant gaming landscape and to be a trusted partner for players and stakeholders alike. Join our team and help shape the future of online gaming in Brazil and beyond. **Main Responsibilities** **Influencer Content \& Partner Development** * Manage and develop BetBoom’s influencer ecosystem, focusing on both major partners and promising/up\-and\-coming creators. * Audit influencer content, including content quality, formats, audience engagement, brand integration, and competitor activity. * Develop recommendations to make brand integrations more natural and aligned with each influencer’s individual style and audience. * Collaborate with influencers and their production teams on scripts, thumbnails, editing, hooks, and overall content quality. * Test different content formats and continuously optimize them based on performance data. **Influencer Scouting \& Growth** * Identify and evaluate promising influencers based on growth potential, engagement rate, audience fit, content quality, and reputational risks. * Build individual growth roadmaps for selected creators, defining goals for audience growth, reach, engagement, and content performance. * Provide regular content reviews and constructive feedback to help influencers improve their channels. * Mentor creators on storytelling, headlines, thumbnails, hooks, audience retention, and platform\-specific best practices. * Support influencers in developing engaging and permissible ways to communicate the BetBoom brand. **Content Strategy \& Production** * Develop content strategies across YouTube, TikTok, Instagram Reels, Telegram, and Twitch. * Create monthly content plans for influencers according to different stages of the audience funnel: attraction, activation, and retention. * Develop creative briefs and scripts for short\-form videos, streams, pre\-rolls, and other influencer formats. * Test headlines, thumbnails, hooks, formats, and content approaches, documenting results and scaling successful solutions. * Ensure influencer content follows BetBoom brand guidelines and applicable legal and advertising requirements. **Analytics \& Reporting** * Monitor influencer performance, including reach, engagement, audience growth, and content performance. * Work with UTM tags, tracking links, pixels, and platform analytics to support traffic attribution. * Track the relationship between content performance and business outcomes such as registrations, deposits, and esports bets. * Prepare weekly and monthly reports with key performance indicators and actionable insights. * Recommend strategy adjustments based on performance data and audience behavior. **Minimum Requirements** * Proven experience in influencer marketing, creator economy, talent management, content production, agency, MCN, or a similar environment. * Strong understanding of social media and channel growth strategies. * Good understanding of YouTube, TikTok, Instagram, Twitch, and/or Telegram algorithms, including factors affecting reach, retention, and engagement. * Experience developing content strategies and providing practical recommendations to creators. * Experience with content production, including scripts, short\-form video, streams, thumbnails, hooks, and creative briefs. * Experience setting up and analyzing media and content performance metrics. * Experience working with UTM parameters, tracking links, platform analytics, or similar attribution tools. * Strong visual and content intuition, with an understanding of current short\-form video, Reels, and streaming formats. * English (C1/C2\) and Portuguese fluency is mandatory, as Brazil is the main market. * Strong communication, analytical, organizational, and interpersonal skills. **Nice to Have** * Experience in the iGaming, betting, fintech, crypto, entertainment, esports, or another regulated industry. * Experience working directly with influencers, creators, production teams, or talent managers. * Understanding of the iGaming product funnel and performance metrics such as FTD and GGR. * Experience managing or growing YouTube, TikTok, Instagram, Twitch, or Telegram channels. * Experience with esports content and creator ecosystems. **KPIs / Success Metrics** * Growth in reach and engagement of managed influencer channels. * Growth of influencer audiences and subscriber/follower base. * Improvement in content qu