Paid Social & Performance Marketing Manager (LATAM or the Caribbean)
BA Global Talent · Remoto, BR
**BA Global Talent** is seeking a **remote Paid Social Manager** to join a growing U.S.\-based agency supporting a portfolio of consumer brands, primarily across the **CPG, food \& beverage, lifestyle, and hospitality sectors**. This role is ideal for a strategic, hands\-on paid social marketer who can develop strategy, launch and optimize campaigns, analyze performance, and recommend next steps. The ideal candidate has personally managed paid social programs and can balance **short\-term performance with long\-term brand building**, considering CAC, ROAS, consumer quality, retention, and brand equity. You will work directly with the **CMO** and collaborate with the **Design Director and agency team** across multiple client accounts. This role will initially be **part\-time and hourly**, with the opportunity to increase hours and responsibilities as the agency grows. You would be joining a fantastic group of people who not only demonstrate their belief in **BA** and its mission but also deliver fantastic results. If you are a self\-starter and can thrive in a fast\-paced environment, then this is the role for you! Apply now for an opportunity to start or further your career with a young, fast\-growing company that values its front line. **Responsibilities:** * Own paid social strategy and execution across multiple brands and accounts, translating business objectives into channel strategies, campaign plans, testing frameworks, KPIs, and recommendations. * Build, launch, manage, and optimize campaigns directly in\-platform, including audiences, targeting, structure, budgets, pacing, and optimization. * Lead activity primarily across **Meta, including Instagram and Facebook**, with additional support for TikTok and other relevant platforms. * Analyze **CAC, ROAS, MER, conversion rate, customer acquisition, and other business KPIs**, accounting for attribution limitations when making recommendations. * Identify creative winners and underperformers, then recommend iterations and structured tests across creative, messaging, audiences, formats, offers, and campaign structures. * Write and refine ad copy; develop creative briefs covering hooks, formats, messaging angles, and UGC concepts. * Partner with designers and creative teams to provide strategic, performance\-driven direction. * Consider landing\-page experience and conversion opportunities when evaluating performance. * Provide clear reporting that outlines what happened, why it happened, and the next steps. * Balance short\-term performance with long\-term brand positioning and consumer quality. * Manage multiple accounts, priorities, launches, deadlines, and reporting requirements simultaneously. * Conduct thorough campaign QA across links, tracking, budgets, targeting, segmentation, creative, and launch details. * Maintain a strong understanding of each brand’s consumers, products, competitive environment, distribution model, and broader commercial goals. **Qualifications:** * **Strong written and verbal English skills**, including the ability to clearly present insights and recommendations in professional settings. * Approximately **4\+ years of hands\-on paid social experience** preferred. * Manager or Senior Manager\-level experience preferred; title alone will not determine fit. * Proven ability to personally own paid social programs, including strategy, execution, analysis, and recommendations. * Strong hands\-on experience with **Meta Ads Manager**, especially Facebook and Instagram; **TikTok Ads** experience strongly preferred. * Strong understanding of **CAC, ROAS, MER, conversion rate, attribution limitations, and related acquisition metrics**. * Experience developing structured creative and audience testing programs. * Strong creative judgment, including the ability to write or refine ad copy and develop actionable creative briefs. * Understanding of both **brand\-building and commercial performance**. * Experience managing multiple brands, accounts, or business units simultaneously. * Agency experience preferred; strong in\-house candidates with comparable multi\-brand or multi\-channel ownership will also be considered. * Experience with **CPG, food \& beverage, lifestyle, hospitality, alcohol, or adjacent consumer brands** strongly preferred. * Understanding of outcomes such as acquisition, repeat purchase, retail velocity, account growth, subscriptions, retention, and measurable brand demand. * Strong analytical, organizational, project\-management, communication, and presentation skills, with the ability to interpret performance and clearly recommend next steps. * Close attention to detail across campaign launches, tracking, links, budgets, targeting, and reporting. * Ability to work independently and proactively in a fast\-paced, changing agency environment. * Strong commercial curiosity, testing and optimization mindset, accountability, reliability, and ownership. **Important:** Be prepared to discuss a paid social account or brand you p