Email & Lifecycle Marketing Manager (LATAM or the Caribbean)
BA Global Talent · Remoto, BR
**BA Global Talent** is seeking a **remote Email Marketing Manager** to join a growing U.S.\-based agency supporting a portfolio of consumer brands, primarily across the **CPG, food \& beverage, lifestyle, and hospitality sectors**. This is an ideal opportunity for a strategic, hands\-on email and lifecycle marketer who can own the channel end\-to\-end—from developing strategy and executing campaigns and automated programs to analyzing performance and recommending next steps. You will work directly with the **CMO** and collaborate with the **Design Director and agency team** across multiple client accounts. This role will initially be **part\-time and hourly**, with the opportunity to increase hours and responsibilities as the agency grows. You would be joining a fantastic group of people who not only demonstrate their belief in **BA** and its mission but also deliver fantastic results. If you are a self\-starter and can thrive in a fast\-paced environment, then this is the role for you! Apply now for an opportunity to start or further your career with a young, fast\-growing company that values its front line. **Responsibilities:** * Own email and lifecycle marketing strategy and execution across multiple brands. * Translate business goals into lifecycle strategies, campaign calendars, testing plans, KPIs, and recommendations. * Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post\-purchase, replenishment, win\-back, and subscription programs. * Develop segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, and business goals. * Plan and execute programs supporting promotions, launches, acquisition, retention, and repeat purchase. * Develop email copy and coordinate creative briefs and assets with the design team. * Execute A/B tests across messaging, creative, segmentation, timing, offers, and flows. * Monitor deliverability, list health, and list growth. * Analyze performance, revenue attribution, conversion, retention, repeat purchase, reorder behavior, subscription adoption, and customer value. * Provide clear reporting that outlines what happened, why it happened, and the next steps. * Present insights and optimization recommendations to leadership. * Maintain campaign QA across links, tracking, segmentation, targeting, creative, and deployment. * Manage multiple brands and priorities with strong organization, accuracy, and accountability. * Stay informed about each brand’s products, customers, competitive landscape, and business performance. **Qualifications:** * **Strong written and verbal English skills**, including the ability to clearly present insights and recommendations in professional settings. * Approximately **4\+ years of hands\-on email, CRM, or lifecycle marketing experience** preferred. * Proven ability to **personally own and execute email/lifecycle programs**, including strategy, campaigns, flows, segmentation, testing, and optimization. * **Omnisend experience strongly preferred**; Klaviyo or similar platform experience also considered. * Experience managing multiple brands, accounts, or priorities; agency experience preferred, though strong multi\-brand in\-house experience will be considered. * Experience with **CPG, food \& beverage, lifestyle, hospitality, alcohol, or related consumer brands** strongly preferred. * Understanding of brand\-building and commercial performance, with the ability to connect lifecycle marketing to conversion, repeat purchase, reorder rate, subscriptions, retention, revenue, and customer value. * Strong analytical, data literacy, testing, and optimization skills, with the ability to turn performance insights into actionable recommendations. * Strong creative judgment and ability to collaborate with design and content teams. * Excellent organization, project management, attention to detail, and ability to work independently and proactively in a fast\-paced agency environment. **Important:** Be prepared to discuss an email or lifecycle program you personally owned, including your strategy, testing, optimizations, and measurable business results. **Time Zone:** Eastern Time. **Schedule:** Part\-time, hourly engagement to start. This is intended to be an ongoing agency resource rather than a short\-term project, with the potential to increase hours and responsibilities over time. **Compensation will be determined based on the candidate’s experience, qualifications, and overall fit for the role.** **Only resumes submitted in English will be considered.** *All qualified applicants will receive consideration for job opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.* **BA Global Talent** connects professionals across the Americas with meaningful opportunities at U.S. companies. We specialize in remote recruitment, HR operations, and workforce solutions, with a strong focus on transparency, support,