WordPress Web Specialist – UX & Digital Marketing
United World Telecom · São Paulo, São Paulo, Brazil
United World Telecom is a global cloud telephony provider delivering enterprise\-grade voice solutions in 160\+ countries. Since 1996, we’ve helped IT teams build scalable systems backed by 99\.999% uptime. Headquartered in Florida, with offices in Thailand and Brazil, we support enterprises like IBM and Novartis with international phone numbers, SIP solutions, integrations, and AI\-powered communication tools. We are growing our São Paulo team and looking for someone who can help modernize and optimize our web, digital, and user experience initiatives. **Schedule** : Mon–Fri, 8:00 am – 5:00 pm BRT (Close to EST). **About this Role** We are looking for a highly skilled Web Specialist who combines strong web expertise with modern digital design and marketing execution. We are looking for someone who functions more like a modern “web master” — someone confident working across: * Website and WordPress management * Front\-end development * UX/UI improvements * Landing pages * Technical SEO \& AEO readiness * Tracking and analytics * Conversion optimization * Creative asset production * Digital marketing support You will work closely with marketing, sales, IT, and product operations teams to improve customer experiences across our websites, landing pages, campaigns, and digital platforms. The ideal candidate understands both aesthetics and technical functionality — someone who can confidently improve complex web environments and user experiences. **In This Role, You Will** **Web Development \& Website Management** * Build, update, and maintain WordPress website pages, landing pages, templates, and digital experiences * Work directly with HTML, CSS, WordPress themes and templates, Webflow, and front\-end layouts * Work with custom WordPress themes and popular theme/page editors such as Elementor, Avada, Divi, and similar tools * Customize and troubleshoot WordPress themes, templates, page builders, and front\-end components * Troubleshoot styling, responsiveness, and front\-end functionality issues * Support ongoing website modernization and UX improvements * Assist with backend\-related website tasks, WordPress plugins, and integrations * Improve page speed, usability, mobile responsiveness, and consistency * Improve landing pages, checkout flows, and conversion\-focused experiences * Help modernize legacy pages, layouts, and campaign experiences * Support structured testing and optimization initiatives **Digital Marketing Support, Technical SEO, \& Analytics** * Support technical SEO improvements including schema markup, structured content, site health improvements, etc * Use tools like Ahrefs and Semrush to identify opportunities and issues * Implement and maintain GA4, GTM, conversion and event tracking, and data layer support * Help maintain strong visual consistency across our brands **Creative \& Digital Marketing Support** * Design and produce graphics of web pages, product visuals, social media, sales enablement assets, advertising, email marketing, etc * Create and edit short\-form and long\-form video content * Produce motion graphics, animations, and product walkthroughs * Help maintain strong visual consistency across global brands **Collaboration \& Ownership** * Work cross\-functionally with marketing, IT, provisioning, and support teams * Document website updates, tracking changes, and technical implementations * Maintain a strong review and QA process before launch or publication * Bring proactive recommendations for UX, creative, SEO, and conversion improvements **You Might Thrive In This Role If You** **Are Strong Technically** : You are comfortable working directly with HTML, CSS, WordPress themes, templates, page builders, and front\-end web structures. **Think Like a Modern Web Specialist** : You understand how web performance, UX, SEO, and tracking all connect together to impact growth and conversions. **Are Both Creative \& Analytical** : You can move between UX, optimization, and technical troubleshooting without losing attention to detail. **Are Proactive** : You independently identify opportunities for UX improvements, creative refreshes, modernization initiatives, and conversion optimization. **Care About Quality** : You thoroughly review your work, document changes properly, and build with scalability and maintainability in mind. **Communicate Well In English** : You are comfortable collaborating with global teams in English daily. **Required Skills \& Experience** * 3–5 years of experience in web development, front\-end web operations, UX/UI, digital marketing support * Strong HTML and CSS skills * Strong hands\-on experience managing and maintaining WordPress websites * Experience working with custom WordPress themes, templates, and theme/page editors such as Elementor, Avada, Divi, or similar * Experience with WordPress plugins, theme customization, troubleshooting, Webflow, and responsive web design * Familiarity with JavaScript and front\-end troubleshooting * Experience with Goo