Customer Relationship Management Specialist
Pentasia · São Paulo, Brazil
**CRM Specialist – iGaming** ***📍 Location: São Paulo, Brazil – On\-site*** We are looking for an experienced CRM Specialist to support CRM strategy, lifecycle marketing, retention, and customer engagement for the Brazilian market. **Key Responsibilities** \- Execute CRM campaigns across the customer lifecycle, from onboarding to retention and reactivation. \- Plan and manage CRM calendars, campaigns, segmentation, and personalized communications. \- Build and optimize automated customer journeys and trigger\-based campaigns. \- Manage campaigns across Email, Push Notifications, SMS, WhatsApp, and In\-app Messaging. \- Support strategies focused on retention, reactivation, engagement, and customer lifetime value (LTV). \- Monitor campaign performance and identify opportunities for optimization. \- Conduct A/B testing and implement improvements based on campaign results. \- Work closely with Product, Operations, VIP, Risk, Data, UX, and Compliance teams. \- Ensure all CRM campaigns comply with regulatory and responsible gaming requirements. **Requirements** \- 2\+ years of experience in CRM, retention, lifecycle marketing, customer engagement, or a similar role. \- Hands\-on experience with Email, Push Notifications, SMS, WhatsApp, and/or In\-app Messaging. \- Experience with customer segmentation, campaign execution, and automated journeys. \- Strong analytical skills and ability to work with CRM performance data. \- Experience with onboarding, first deposit, first bet, retention, reactivation, or VIP campaigns. \- Good organizational and project management skills. \- Professional English communication skills. **Nice to Have** \- Experience in iGaming, online casino, sports betting, fintech, e\-commerce, or other high\-frequency digital products. \- Knowledge of gamification and retention mechanics such as cashback, loyalty programs, tournaments, missions, and challenges. \- Experience with CRM automation platforms, CDPs, BI/reporting tools, and basic SQL. \- Experience working with bonuses, incentives, VIP customers, and regulated markets.