***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.\-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a growing fine jewelry brand preparing to launch a premium direct\-to\-consumer e\-commerce experience. The company offers fine jewelry crafted in solid gold with natural and lab\-grown diamonds, serving customers making considered, high\-value purchases. As the business prepares for launch and long\-term growth, they are seeking an experienced e\-commerce professional to take ownership of the storefront, conversion performance, merchandising, digital assets, and e\-commerce analytics. Role Overview The **Shopify E\-Commerce Specialist** will own the day\-to\-day performance and optimization of the company’s **Shopify Plus storefront** , ensuring the site is fast, conversion\-focused, accurately merchandised, and positioned to scale efficiently. This is a hands\-on individual contributor role with no direct reports. **Shopify E\-Commerce Specialist** will support the launch of the Shopify Plus store and take ownership of conversion rate optimization, merchandising, product pages, email and SMS capture, digital asset management, SEO, analytics, and reporting. The ideal candidate has deep DTC e\-commerce experience and has managed **high\-AOV** , considered\-purchase products where customers require more time, information, financing options, sizing, or configuration before purchasing. This role will work directly with leadership and collaborate closely with external partners while maintaining ownership of the storefront and its performance. Location **Fully Remote \|** 9:00 AM \- 5:00 PM EST Key Responsibilities Ecommerce Storefront \& Conversion Optimization * Support the launch and ongoing management of the Shopify Plus storefront. * Own storefront performance, including page speed, Core Web Vitals, checkout flow, and mobile experience. * Establish baseline conversion metrics following launch and continuously improve performance through structured testing. * Develop and maintain a regular conversion rate optimization and testing cadence. * Identify friction throughout the customer journey and implement improvements designed to increase conversion. * Ensure the storefront delivers a polished experience appropriate for high\-value, considered purchases. Merchandising \& Product Configuration * Own collection structure, product sequencing, cross\-selling opportunities, and overall digital merchandising. * Manage the customer experience within product configurators and ring\-building functionality. * Optimize how customers navigate made\-to\-order, configurable, and custom products. * Determine product presentation and sequencing based on customer behavior, merchandising priorities, and performance data. * Maintain an intuitive shopping experience across a complex product catalog. Product Page Management * Upload, maintain, and optimize product detail pages across a catalog of more than 390 SKUs. * Maintain accurate product information across owned, consigned, and made\-to\-order inventory. * Ensure details such as metal, stone, sizing, imagery, pricing, and product configurations remain accurate. * Maintain consistent merchandising and presentation standards across PDPs. * Identify opportunities to improve product pages based on conversion behavior and customer needs. Email \& SMS Capture * Own and optimize on\-site email and SMS capture experiences, including pop\-ups, gated offers, and landing pages. * Work within Klaviyo and Attentive to support list growth, list health, and segmentation quality. * Ensure customer data and segmentation effectively support downstream lifecycle marketing efforts. * Collaborate with external partners responsible for Email and SMS campaigns and flows while maintaining ownership of the storefront capture experience. * Test capture strategies and experiences to improve qualified list growth. Digital Asset Management \& Usage Rights * Build and maintain a scalable digital asset management system. * Establish naming conventions, version\-control practices, and asset governance standards. * Ensure creative assets are organized, accessible, and accurately documented. * Track model, talent, photography, and other applicable usage rights and licensing expiration dates. * Proactively remove or replace imagery before applicable usage rights expire. * Maintain accurate records to reduce brand and licensing risk. Photography \& Creative Performance * Evaluate product and lifestyle imagery based on storefront and conversion performance. * Identify areas where photography or other creative assets may be limiting conversion. * Provide recommendations regarding photography and creative assets needed to improve the customer experience. * Use customer behavior and performance data to inform future photography priorities. SEO * Maintain the tec