Send an email with your resume and application to [email protected]. About CreatorAds CreatorAds is the **creator media DSP** : we bring the operational logic that Meta Ads and Google Ads brought to search and display — planning, buying, and measuring media programmatically — to the largest still\-untapped media surface in Brazil: the creator content layer. We operate on a base of **more than 400,000 indexed creators** , **300 million matchmaking signals** , and **3\.8 million posts analyzed** , with a proprietary AI stack: SmartMatch (creator selection), Guardian (content review and brand safety), Whisper (creator communication), and Boost (paid media amplification via Partnership Ads). A single campaign delivers three outcomes at once: a measurable media channel, a reusable content library, and paid media inventory that outperforms standard paid media. This lets brands like Mercado Livre, Magalu, and L'Oréal activate thousands of creators in parallel — something operationally impossible for agencies and in\-house teams — with documented scale and a cost per activated creator an order of magnitude lower. Why this role exists Product Marketing **translates what the product does into value the customer can perceive and measure** . As the platform evolves and the product portfolio grows, we need a single owner of the positioning, narrative, and go\-to\-market for every launch — someone who connects product, sales, and market with one story, grounded in data and proof. This is both a strategic and hands\-on role: you'll be CreatorAds' narrative reference point and the driving force behind how every new development reaches the market. Positioning \& messaging * Own CreatorAds' **positioning, narrative, and messaging** — from the platform\-level value proposition to the messaging for each product (SmartMatch, Guardian, Whisper, Boost) — maintaining a single source of truth for the narrative. * Define and refine the **ICP and target personas** (CMO and VP of Media at enterprise advertisers), translating technical capabilities into business value for each decision\-maker. * Ensure **narrative consistency** across the website, sales materials, product email, and social media, aligning the teams that execute this communication. * Articulate **differentiation** against alternatives (influencer platforms, agencies, in\-house management) with proof and data, not rhetoric. Launch go\-to\-market * Lead the **GTM for every product launch** — from new features to platform evolutions — from the narrative brief through to the message that reaches the customer and the sales team. * Build and maintain the **launch calendar** based on the product roadmap, ensuring sales, CS, and marketing enter every release with the same narrative. * Define the **value thesis and messaging angles** for each launch, grounded in product data and customer case studies. * **Measure adoption and impact** of each launch (variance vs. baseline) and iterate messaging based on the results. Voice of customer \& market research * Conduct **ongoing customer research** (interviews, win/loss, pipeline signals) to inform positioning, roadmap, and funnel. * Turn the voice of the customer into reusable **verbatims, case studies, and proof points** for the narrative and for sales. * Track the **evolution of the creator economy and media market** to keep positioning and messaging continuously up to date. What we're looking for * Solid experience in **B2B Product Marketing** (ideally SaaS/tech, adtech, or a media platform), with positioning and launch cases led end\-to\-end. * A proven track record building **narrative and messaging for enterprise audiences** and marketing/media decision\-makers. * Ability to **translate technical product into measurable business value** — comfortable with data, unit economics, and proof. * **Fluent English** (required): reading, writing, and speaking, to work with content, partners, and the international market. * **Sharp writing and autonomy** — able to own the narrative without depending on heavy team structure. * Availability for **on\-site work in São Paulo** . Nice to have * **Spanish** . * Experience in **creator economy, influencer marketing, media, or marketplaces** . * Experience with **structured customer research** (win/loss, interviews, JTBD). * Familiarity with the **paid media ecosystem** (Meta, TikTok, YouTube) and DSP/programmatic logic. * Prior experience at a **high\-growth startup** . How to apply * Send an email with your resume and application to [email protected].