Unmanaged Marketing Manager
PingPong Payments · São Paulo, Brazil
**Key Responsibilities** * Develop and execute the go\-to\-market strategy for the LATAM foreign trade and cross\-border e\-commerce ecosystem, aligning with PingPong’s revenue goals. * Take on independent revenue KPIs together with the customer conversion team, and jointly take responsibility for the entire business lifecycle—from customer acquisition, registration, activation, to retention. * Focus on the small customer segment, including small\-to\-medium businesses (SMBs), freelancers, and individual entrepreneurs, primarily through a customer self\-service business model tailored to the diverse markets across LATAM. * Acquire customers at scale through various online and offline channels, including but not limited to influencer marketing, social media, affiliate programs, SEO \& SEM, offline partnerships, and other channels relevant to the LATAM market. * Collaborate with the customer conversion, risk, and product operations teams to establish a comprehensive customer enablement system (videos, documentation, FAQs, etc.) that empowers customers to independently use PingPong’s cross\-border payment services. * Continuously optimize marketing, pricing, product, risk, and other business strategies through funnel analysis, market research, customer interviews, and competitor analysis to maintain strong competitiveness across the LATAM market. * Work closely with the customer conversion team to achieve the company's revenue targets and drive sustainable business growth. * Continuously improve marketing ROI and business profitability by optimizing content, leveraging viral/referral growth strategies, and adopting customer acquisition approaches tailored to user behavior across LATAM. * Support local brand marketing initiatives across LATAM and drive go\-to\-market campaigns for the regional direct sales team. - **Key Requirements (Experience \& Skills)** Essential * 4\+ years of marketing experience in cross\-border e\-commerce, fintech, payments, or SaaS, with strong exposure to the LATAM region. * Proven track record in the LATAM market, with a deep understanding of SMBs, freelancers, and individual entrepreneurs (especially in e\-commerce, retail, professional services, and digital businesses), as well as regional business culture and digital ecosystems across key markets such as Brazil, Mexico, Argentina, Chile, Colombia, Peru, and Uruguay. * Proven ability to independently own revenue targets through digital marketing initiatives and consistently deliver measurable business results. * Hands\-on experience across customer acquisition channels, including SEO/SEM, influencer marketing, affiliate marketing, social media marketing, referral/viral growth, partnerships, and offline acquisition, with successful LATAM case studies. * Hands\-on experience managing social media platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, and other locally relevant platforms across LATAM. * Extensive experience acquiring and growing SMB, freelancer, and micro\-business customers, with demonstrated success in the LATAM region. * Strong analytical skills with hands\-on experience using Google Analytics, Looker Studio, or similar analytics tools to drive data\-informed decisions. * Experience in lifecycle marketing (email, push notifications, in\-app messaging, WhatsApp, etc.) and customer journey optimization, with an understanding of communication preferences across LATAM. * Excellent written and verbal English; Spanish and/or Portuguese proficiency is highly preferred. Preferred * Existing network of LATAM\-based freelancer influencers, creator communities, SMB associations, chambers of commerce, startup communities, and ecosystem partners. * Experience developing partnerships with regional banks, payment service providers (PSPs), e\-commerce platforms, marketplaces, or fintech companies across LATAM. * Experience marketing financial services, fintech, payment, or cross\-border commerce products within the LATAM market. * Knowledge of CRM and marketing automation platforms such as HubSpot, Braze, Salesforce, or Iterable.