CRM & Digital Acquisition Manager
Keeta · São Paulo, Brazil
**About the Role** We are looking for a data\-driven CRM \& Digital Acquisition Manager to lead two of our most strategic verticals: Merchant Acquisition and Lifecycle Management. In this role, you will own Keeta’s CRM stack and build scalable, digital\-first merchant journeys across WhatsApp, SMS, email, and in\-app messaging—optimizing everything from lead qualification to long\-term retention. If you thrive in high\-growth tech environments and love using data to turn complex funnels into seamless automated journeys, we want to hear from you. **Key Responsibilities** * **Vertical Leadership:** Own strategy for both Merchant Acquisition (scaling activation through digital channels and lead qualification) and Lifecycle Management (driving engagement, retention, and lifetime value). * **Automated Journeys:** Design, launch, and manage multi\-channel CRM automation across WhatsApp, SMS, email, and in\-platform channels spanning onboarding, activation, engagement, and churn prevention. * **Segmentation \& Strategy:** Build granular merchant segmentation models and trigger\-based communication strategies based on merchant behavior, profile, lifecycle stage, and performance metrics. * **Experimentation \& Optimization:** Own end\-to\-end CRM performance metrics, using continuous A/B testing and data\-driven experimentation to maximize funnels and LTV. * **Platform \& Tooling Ownership:** Serve as the core business owner for Keeta's CRM suite, collaborating with Product and Tech teams to define system requirements, enhance capabilities, and scale automation. * **Cross\-Functional Collaboration:** Partner with Inside Sales, Operations, Product, CS, and Analytics to design a low\-friction, digital\-first "Long Tail" merchant journey that minimizes reliance on manual commercial support. **Qualifications** * **Experience:** 5\+ years in CRM, Growth, Lifecycle Management, or Acquisition, ideally within a marketplace, high\-growth e\-commerce, or tech platform. * **Hands\-on Execution:** Proven track record building and scaling automated journeys across WhatsApp, Push, SMS, Email, and In\-App messages. * **Analytical Mindset:** Deep understanding of conversion funnels, retention mechanics, churn prevention, and leveraging data to build actionable customer segments. * **Cross\-Functional Influence:** Strong stakeholder management skills with experience partnering directly with Product, Tech, Operations, and Sales teams. * **Execution \& Adaptability:** Ability to operate independently, solve complex unstructured problems, and thrive in a fast\-paced environment. * **Language:** Fluent in English (written and spoken).