Email Campaign Coordinator – GoHighLevel Experience Needed
Payless Kitchen Cabinets · São Paulo, SP, BR
Job description: The Role We're looking for an experienced **Email Campaign Manager** to own and execute email marketing campaigns for a high\-volume Kitchen \& Bath remodeling company. Your primary responsibility will be managing our email campaigns and customer lists from end to end — including **audience segmentation, campaign strategy, email design, automation, deployment, tracking, reporting, and optimization.** You'll work primarily in **GoHighLevel (GHL)** and will be responsible for making sure the right message reaches the right audience at the right time. This is an **execution\-focused, data\-driven marketing role**. We're looking for someone who understands that successful email marketing isn't just about making emails look good — it's about generating engagement, leads, appointments, and revenue. Compensation \& Growth **Months 1–3: Email Campaign Coordinator — $6/hour** **Month 3 onward: Email Campaign Manager — $8/hour** The first 3 months are designed to help you learn our brand, audience, systems, and campaign processes while managing campaigns hands\-on. Upon successfully meeting expectations, you'll transition into the **Email Campaign Manager** role with greater ownership over campaign strategy, performance, and optimization. What You'll OwnEmail Campaign Management * Plan, build, schedule, and launch email campaigns from start to finish. * Manage newsletters, promotional campaigns, nurture campaigns, re\-engagement campaigns, and customer communications. * Manage multiple campaigns simultaneously while maintaining accuracy and deadlines. * Ensure campaigns are properly tested before deployment. Audience Segmentation \& List Management * Build and maintain targeted audience segments based on customer data, behavior, engagement, lead status, and other criteria. * Manage email lists and ensure proper organization and data hygiene. * Identify opportunities to improve targeting and personalization. * Monitor list health, engagement, unsubscribes, and other important metrics. Automation \& Workflows * Build and maintain automated email sequences and workflows in GoHighLevel. * Create triggers, conditions, wait steps, and actions based on customer behavior and campaign objectives. * Troubleshoot workflow and automation issues. * Continuously improve existing automations based on performance data. Email Design \& Content * Build professional, conversion\-focused emails within GHL. * Follow brand guidelines while creating clean and effective email layouts. * Work with existing copy and use AI tools when appropriate to improve or scale content production. * Optimize subject lines, calls\-to\-action, messaging, and email structure for engagement. Tracking, Reporting \& Optimization * Monitor campaign performance and maintain accurate reporting. * Track key metrics including **open rate, click\-through rate (CTR), conversions, leads, appointments, unsubscribes, and campaign ROI** where applicable. * Identify what is working, what isn't, and what needs to change. * Use performance data to continuously improve future campaigns. * Provide clear, actionable campaign reports to management. You'll Be a Strong Fit If You * Have hands\-on experience managing **email marketing campaigns and customer lists**. * Are highly experienced with **GoHighLevel (GHL)** or a similar CRM/email marketing platform. * Understand **audience segmentation, email automation, workflows, and list management**. * Can independently build and launch email campaigns from start to finish. * Understand email marketing metrics and can explain what the numbers mean. * Are comfortable working with data and using it to make campaign decisions. * Have an eye for clean, professional email design. * Have a strong understanding of B2C marketing and lead generation. * Can manage multiple campaigns without losing attention to detail. * Have a problem\-solving and optimization mindset. * Are comfortable using AI tools to improve campaign production, analysis, and reporting. Requirements * **3\+ years of experience in email marketing, campaign management, CRM marketing, or B2C lead generation.** * Strong hands\-on experience with email campaign platforms and automation. * Experience with **GoHighLevel (GHL)** is highly preferred. * Proven experience with audience segmentation and email list management. * Experience building and managing automated email workflows. * Strong understanding of email marketing KPIs and reporting. * Experience with A/B testing and campaign optimization is a plus. * Strong attention to detail and ability to manage multiple campaigns simultaneously. * Experience in **home services, remodeling, or high\-volume B2C marketing** is a plus. What Success Looks Like In this role, success means: **The right audience → receives the right message → at the right time → through the right automation → and the results are measured and improved.** We're looking for someone who doesn't simply send emails. You should be able to look at c