**Mission of this Role** The mission of the GEO Strategist is to design and lead AI Visibility strategies that drive measurable business growth through the investment into GEO channels such as on\-site content, Reddit, YouTube, Linkedin, Earned Media \& Technical SEO. This role combines deep analytical thinking with the ability to communicate complex ideas clearly — partnering across teams and clients to turn performance data into actionable strategy. **Key Responsibilities** * Develop and execute comprehensive, data\-driven GEO strategies aligned with client objectives and performance goals * Analyze LLM analytics, audience insights, funnel data, and industry trends to uncover strategic opportunities for GEO growth * Lead collaborative planning sessions with SEO, Creative, and Operational teams to ensure content programs operate as cohesive systems * Conduct recurring GEO audits, identifying growth gaps and recommending improvements * Build scalable frameworks and documentation to standardize strategy execution across accounts * Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority * Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication * Maintain alignment between content initiatives and larger digital marketing and business KPIs * You Might Be a Fit If You.. * Are energized by solving complex problems through data and clear frameworks * Value both autonomy and structured collaboration. You're comfortable leading your own work while integrating effectively within cross\-functional teams * Enjoy communicating insights backed by evidence and logic, helping others understand the "why" behind each strategy * Thrive in environments that balance creative thinking with analytical precision * Prefer clarity, process, and repeatable systems over guesswork or improvisation * Take pride in refining strategies through iteration and measurement **Required Experience** * 5\+ years in digital or content strategy, editorial planning, SEO, or Reddit * Proven success developing digital marketing programs that achieve measurable business outcomes * Advanced analytical and reporting skills (e.g., Profound (or SEMRushAI, Peec, Athena, etc) Google Analytics, Google Search Console, Ahrefs, HubSpot) * Experience managing content ecosystems and coordinating across teams * Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations * Clear written and verbal communication — able to translate complex insights into clear, persuasive narratives **Metrics / KPIs** * Achievement rate of content\-related KPIs * Growth in qualified traffic and conversions tied to content initiatives * Strategic deliverables delivered on time and to spec * Client satisfaction with clarity and usefulness of strategy * Efficiency gains through improved systems and documentation **Compensation** * Base salary $70k\-80k CAD depending on experience and location * Variable compensation: team performance bonus and company\-wide profit\-sharing **How to apply** * Fill in Culture Index survey: https://go.cultureindex.com/p/RPvunZfypMzd * Apply through the application form