KOL MANAGER
Transsion · Goiás, Brazil
**Job Description** **Location:** Goiás **Department:** Marketing **Reports to:** Marketing Manager **About the Role** We are looking for a **KOL Manager** who will drive brand visibility and reputation primarily through strategic partnerships with Key Opinion Leaders (KOLs) and content creators. The position is a key part of our Marketing team, responsible for planning, structuring and executing high\-impact digital campaigns and managing/negotiating partnerships with influencers relevant to INFINIX. Our team works in a multidisciplinary way, coordinating with areas to ensure integrated, consistent and results\-oriented communication. In addition, we are responsible for analyzing performance metrics and optimizing return on investment, contributing directly to strengthening and expanding our brand presence in Brazil. **Key Responsibilities** * Develop strategies for high\-impact campaigns aligned with brand goals and market trends. * Managing budgets and schedules, coordinating external suppliers. * Plan, produce and execute campaigns with KOL across different channels, including social media (TikTok, YouTube, Instagram), e\-commerce and other media. * Ensuring the integration of all touchpoints to maximize the impact of the campaign. * Identify, evaluate, and onboard relevant KOLs and content creators aligned with the brand's target audience and campaign goals. * Manage KOL partnerships end\-to\-end, from briefing to content publication. * Evaluate the performance of each KOL (engagement, reach, ROI, GMV). * Optimize strategies to improve impact and results, with a focus on engagement and sales. * Monitor ROI results, engagement, conversion rate and other relevant indicators. * Generate periodic analyses and data\-based recommendations to optimize campaigns in real time. * Prepare executive presentations for HQ, highlighting learnings and insights for future campaigns. * Develop detailed briefs for internal teams (creatives, media, etc.) and external suppliers. * Aligning objectives, themes and schedules, ensuring visual and message uniformity. * Monitor the entire production process (shooting, recording, editing), ensuring quality and deadlines. **Qualifications \& Requirements** * Bachelor's degree in Marketing, Administration, Communication or related field. * 3–5\+ years in marketing campaign management, including influencer/KOL initiatives and large\-scale campaigns. * Previous work in international contexts or with global teams is a plus. * **Fluent English (written and spoken) – essential for global interfaces.** * Solid knowledge of digital marketing, social media and market trends. * Excellence in data analysis and metrics for campaign optimization and KOL performance. * Organization and ability to manage multiple projects simultaneously under tight deadlines. * Strategic vision and creative thinking. * Communication and relationship skills with internal and external stakeholders. * Adaptability and problem\-solving in dynamic environments **Nice to Have** * Experience in tech/gaming/consumer electronics industry. * Familiarity with influencer marketing platforms/tools.