Social Media Analyst
Worldpackers · São Paulo, São Paulo, Brazil
At **Worldpackers** , we believe that **travel can transform people** \- and transformed **people can transform the world** . ✨ Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world. Our purpose is rooted in **connection** . We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel. Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place. **Being part of Worldpackers means working with purpose \- helping more people experience transformative journeys through connection.** We're looking for a Social Media Analyst to own the day\-to\-day voice and performance of Worldpackers' main brand across English, Spanish, and Portuguese. This is our biggest combined audience, spanning three culturally distinct markets, and it's a role for someone who loves turning a content strategy into posts that actually perform — not just fill a calendar. You'll work from a content framework and calendar that our Social Media Strategist sets, and your job is to bring it to life: adapting it for each market, keeping an eye on what's working, and flagging what isn't. You'll be working closely with the Strategist to figure out where to focus each cycle. ****What you'll do**** * Own the channels: Instagram EN, ES, and PT today, plus any new main\-brand channel that comes online (YouTube, X, LinkedIn, Pinterest, and beyond). * Bring the calendar to life: execute the content calendar across all three languages, adapting each post to feel native to that market — not a straight translation. * Chase real engagement: prioritize quality and meaningful interaction over just hitting a posting quota. * Brief the creative team: identify what assets your calendar needs and request them with enough lead time — you brief and direct, you don't produce. * Direct creators: brief and guide the creators working on Membership content, using the templates and cadence already in place. * Report on performance: track engagement rate, saves, shares, and reach for each market every cycle, and flag issues early — especially anything affecting Spanish or Portuguese. * Keep an ear out: monitor brand mentions and conversation across the three accounts for trends, sentiment, and anything that needs a response, routing it to the right person. * Use the stack: work daily in Sprout Social, ManyChat, and LinkTree (or whatever tools we adopt next). ****What we're looking for**** * 1–3 years running branded social media accounts with real engagement or growth goals to hit. * Fluent English, plus Spanish or Portuguese — with working comfort in the third language, or a solid plan to get there. Ideally you're strong in at least two of the three. * Comfortable reading performance data and adjusting content based on what the numbers tell you, not just posting on schedule. * Experience briefing external creators or freelancers against a content calendar. ****Nice to have**** * Experience with a membership or subscription\-style brand, rather than a launch\- or campaign\-driven one. * Hands\-on familiarity with Sprout Social, ManyChat, or similar tools. * Background in travel, work\-exchange, or marketplace brands.