Copywriter
Worldpackers · São Paulo, São Paulo, Brazil
At **Worldpackers** , we believe that **travel can transform people** \- and transformed **people can transform the world** . ✨ Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world. Our purpose is rooted in **connection** . We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel. Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place. **Being part of Worldpackers means working with purpose \- helping more people experience transformative journeys through connection.** **We’re looking for someone who wants to grow with us and help create unforgettable collaborative experiences around the world. 🌎** **About The Role** We're looking for a Copywriter to own voice consistency across our three product lines — Membership, Group Trips, and Epic Trips — writing landing pages, campaign copy, and captions in whatever channel needs the words that day. You'll partner closely with the Brand \& Community Lead on Epic Trips launch copy, and write in support of our Social Media, SEO \& GEO, Paid Media, and CRM/Lifecycle teams — without taking their channels away from them. You won't set brand strategy (that stays with the Brand \& Community Lead), and you won't run a channel. You're the range player: a punchy caption in the morning, persuasive landing page copy in the afternoon — both unmistakably Worldpackers. This is not a training role — we need someone who can pick up our voice guide and start producing at full speed from day one. **Main Responsibilities** **Voice \& Brand Copy** * Own and maintain Worldpackers' voice/tone guide as a living document, including EN/ES/PT\-BR market nuances. * Run the six\-question on\-brand check on your own copy before it ships, and support the monthly brand drift audit. * Draft core landing page, campaign, and product copy across Membership, Group Trips, and Epic Trips. **Epic Trips \& Launch Copy** * Partner with the Brand \& Community Lead on Epic Trips launch copy. * Support new product and feature launches with copy that's on\-brand and conversion\-aware. * Hold the line on real\-scarcity\-only messaging in launch copy — deposits, dates, and spot counts stated as fact, never manufactured urgency. **Cross\-Channel Support** * Write on\-brand copy in support of the Social Media Managers, CRM/Lifecycle Manager, and other business units, without owning those channels directly. * Collaborate with the SEO \& GEO Specialist on organic content copy. * Work directly with the Video \& Content Producer so copy and visuals arrive as one piece of content. **Requirements** * 3–5 years of experience in brand or content marketing copywriting, ideally writing for more than one audience segment under one brand. * Demonstrated range — able to write a punchy social caption and a persuasive landing page in the same sitting. * Fluent in English, with spotless written and verbal communication. * Comfortable taking and incorporating editorial feedback quickly. * Ready to work independently from day one — able to pick up an existing voice system and produce at full speed without ramp\-up time. * Proactive, hungry, and humble — you spot problems before they become fires and act without waiting to be asked. * Genuinely passionate about travel and human connection. * Comfortable with ambiguity and fast iteration in a remote, startup environment. **Nice to Have** * Fluency in Spanish, French, Italian, German, and/or Portuguese. * Experience writing for a subscription, marketplace, or membership\-based product. * Basic SEO copywriting experience (on\-page optimization, keyword\-aware writing).