Social Media Strategist
Worldpackers · São Paulo, São Paulo, Brazil
At **Worldpackers** , we believe that **travel can transform people** \- and transformed **people can transform the world** . ✨ Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world. Our purpose is rooted in **connection** . We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel. Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place. **Being part of Worldpackers means working with purpose \- helping more people experience transformative journeys through connection.** **We’re looking for someone who wants to grow with us and help create unforgettable collaborative experiences around the world. 🌎** **About The Role** As our Social Media Strategist, you'll own the strategic layer of Worldpackers' social presence: what we say, where we say it, and why. You'll set the content pillars, the master calendar framework, and the channel roadmap that our Social Media Analysts execute against — and make sure that system reports back to real business outcomes like sign\-ups, waitlist adds, deposits, and purchases, not vanity metrics. This isn't a day\-to\-day posting role. You'll build the system the Analysts run inside, and you'll be the person leadership turns to when the question is: is our social strategy actually working? Over time, as the team matures, this role is expected to evolve into a Team Lead position over the Analysts and Intern. ****What You'll Do**** **Strategy \& Content Pillars** * Own Worldpackers' social strategy across brands, markets, and languages — translating business priorities into a coherent social plan. * Define the brand\-led content pillars that our Analysts build their calendars against, so pillars are set once instead of reinvented per language or product line. * Set the master content calendar framework: cadence, format mix, and campaign windows. **Channel Development** * Own the channel roadmap — which platforms get investment beyond Instagram (TikTok, YouTube, and beyond), in what sequence, and with what resourcing. * Decide when a new or dormant channel is ready to activate, and set it up for the right team member to own once it matures. **Reporting \& Measurement** * Design the reporting framework — what gets measured, how often, and in what format — so social's contribution to sign\-ups, waitlist adds, deposits, and purchases is visible. * Review performance each cycle and translate it into strategy adjustments: doubling down on what works, cutting or reshaping what doesn't. * Define what "meaningful engagement" looks like per pillar and platform, and hold the team accountable to quality over raw output volume. **Creator Program** * Design the creator program used across the team: contract templates, rate card, rotation cadence, and quality bar for roughly 20 creators rotating through our pipeline each month. * Streamline the contract process with Legal and Finance so creator onboarding never becomes a bottleneck. **Tools \& Team Cadence** * Own the social listening framework and the standard playbook for our social/CRM stack (Sprout Social, ManyChat, LinkTree), evaluating and rolling out new tools as needed. * Set the team's planning rhythm — briefing, approval, and publishing workflow — and act as the point of escalation when priorities conflict. * Keep the flows connecting the team to creative, legal, and reporting running smoothly, and make sure execution stays true to Worldpackers' brand and strategy. ****What You'll Need**** * 3\+ years of experience in social media strategy, ideally for a marketplace, subscription, or two\-sided platform with more than one funnel or product line. * A track record of building content\-pillar frameworks and calendar systems that other people — not just you — execute against. * Strong data fluency: comfortable defining a reporting framework, reading engagement, reach, and conversion data, and turning it into a strategy change. * Experience designing or managing a creator/influencer program at meaningful scale (10\+ concurrent creators). * Fluent English. Portuguese or Spanish is a strong plus, given our EN/ES/PT footprint. ****Nice to Have**** * Experience with Sprout Social, ManyChat, or comparable social/CRM tools. * A background in travel, marketplace, or community\-driven consumer brands. * Prior people\-management experience, or clear readiness to grow into a team\-lead role.